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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Why Mission Statements Fail

LDRLB

I don’t know what got you out of bed this morning, but I do know that it probably wasn’t your company’s mission statement. There’s a good chance you don’t even remember the mission statement itself, but an even better chance it doesn’t inspire you to jump out of bed and head to work. Is it market share of products?

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Why Your Company’s Culture Should Go Far Beyond a Mission Statement

CEO Insider

To me, culture seemed like so much marketing fluff. I thought we were mature enough to self-manage. The post Why Your Company’s Culture Should Go Far Beyond a Mission Statement appeared first on CEOWORLD magazine. I didn’t see the point—my people and I were all grown adults, after all. It wasn’t […].

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Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

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The Things Every New Business Needs To Succeed

Strategy Driven

Having a plan, understanding your market, and building a brand identity are a few examples. For some, it will be their marketing strategy, for others it will be their product idea. Developing Your Company’s Mission Statement & Values. Creating a Successful Marketing Strategy that Gets Results.

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The Mission Statement Must Guide Action In Order To Matter

Curious Cat

And sadly that is more common than having a mission that actually matters because it actually guides how decisions are made and how the business delivers products and services. A phrase in your mission statement that your company values employees matters only to the extent the company manifests a respect for people.

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Things to consider when starting your own trucking company

Strategy Driven

Logistics companies provide support services such as transportation planning, inventory management, and order fulfillment. This includes software for trucking payroll as well as dispatch and scheduling programs, customer relation management (CRM) software, and GPS tracking systems. Finalize your business plan.

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