On the surface, America’s market for beer has never looked healthier. Where fewer than a hundred companies brewed a generation ago, we can now count more than 2,000, producing a mind-boggling variety of beers. Yet just below this drinker’s paradise we find a market that has never been more concentrated. Two giants — Anheuser-Busch Inbev and MillerCoors — control some 90 percent of production.
Big Beer, A Moral Market, and Innovation
Change may be brewing for the American beer industry, but its current structure serves an important purpose.
December 26, 2012
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.