Reasons to Have a Newsletter

Strategy Driven

Although social media marketing is having its moment in the spotlight right now, email marketing is still very much a relevant and a powerful tool for your business to utilise. Creating a newsletter is very simple and you can have one ready to go in virtually no time.

Navigator Newsletter #180

Chart Your Course

They are realizing if employees and managers are unhappy, they are going to leave. There needs to be a system for decision-making and development of leaders and managers as well as the reinforcement of values, directions and performance expectations. 9) Customer and market focus.

Navigator Newsletter #185

Chart Your Course

We provide a comprehensive portfolio of hiring and development solutions including 360, team, customer service, executive talent and management development reports and assessments. Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. The post Navigator Newsletter #185 appeared first on Leadership Speaker | Motivational Leadership Speaker | Greg Smith: Chart Your Course International.

Employee Turnover Increasing | Navigator Newsletter #186

Chart Your Course

Staff Speaks Newsletter. They have begun a Staff Speaks article in their monthly newsletter. We provide a comprehensive portfolio of hiring and development solutions including 360, team, customer service, executive talent and management development reports and assessments. Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. Employee Retention Employee Turnover The Navigator Newsletter

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

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Managing Talent in a Passion Driven Job Market

Strategy Driven

The question then becomes, as a business owner, leader or HR manager, what should you do about it? I would contend that the best investment you can make is in talent management. That manifests itself in how we recruit, manage, appraise and develop talent.

Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google.

6 Ways to Give Your Content Marketing a Boost

Strategy Driven

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. You just finished reading 6 Ways to Give Your Content Marketing a Boost !

Content Marketing that Converts

Strategy Driven

Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. You just finished reading Content Marketing that Converts ! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. The post Content Marketing that Converts appeared first on StrategyDriven. Content is king'.

6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns.

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales !

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid.

Updates: The Latest e-Newsletter & My Bookstore

Management Excellence

Management Excellence Updates for January 5, 2011:My latest e-Newsletter with subscriber-only content is out, and I've constructed a new bookstore (without harming any bricks or mortar), featuring my recommendations in leadership & management, strategy, innovation, marketing, history and biography. Updates from Art Your Professional Development "To Do" List Management Excellence Bookstore Management Excellence e-Newsletter

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages.

Complimentary Resource – Marketing Analytics Worksheet

Strategy Driven

Marketing Analytics Worksheet. The most important thing to understand when building and adopting an inbound marketing strategy is how your website is performing. The ability to know where to tweak marketing campaigns to garner more qualified leads. by Ektron, Inc.

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands.

StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. Relate Articles: Marketing and Sales – Some Sales Are Simply Not Worth Making.

Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business?

Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing.

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How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet their goals. That way we got onto the Buying Decision Team early and became great relationship managers.

Complimentary Resource – The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools

Strategy Driven

The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools. This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels.

Getting closer to the customer is the key issue for Marketing Execs

Strategy Driven

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns.

Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

Employees cannot help but believe the dollar means more to management than their commitment to the principles to which they espouse. Such sales decisions typically require higher-level management approval. Complimentary Resource – Sales and Marketing: The New Power Couple.

Complimentary Resource – 8 Content Marketing Mistakes to Avoid

Strategy Driven

8 Content Marketing Mistakes to Avoid. Learn the eight deadly sins of content marketing, from the structural (don’t overlook calls to action) to the intangible (what not to focus on). Click here for more information on 8 Content Marketing Mistakes to Avoid.

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative.

New Markets: Why Leaving Your Comfort Zone Is A Good Idea

Strategy Driven

As a business owner, you will doubtless have particular markets that you sell your wares to. Your target market will be people that want to cycle for leisure and competition purposes. Of course, those new markets might sound lucrative, in theory.

Budget Management Best Practice 2 – Monitor the Market and Be Prepared for Change

Strategy Driven

Corporate executives, therefore, call upon their subordinates to be ever prepared to respond to the dynamic marketplace; necessitating that leaders at all levels to be at the ready to respond to the market at all times.

Complimentary Resource – Big Business Marketing on a Small Business Budget

Strategy Driven

Big Business Marketing on a Small Business Budget. At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.”

Solutions to Effectively Reach Your Target Audience

Strategy Driven

With this knowledge, you can ensure your marketing activities will reach these people. Once you have a strong understanding of the above you can begin to tailor your marketing, so you can directly connect your audience. Reaching your target market. Email Newsletters.

Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Strategy Driven

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. Marketing & Sales budget customers David T.

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Learn How to Market Like Google

CO2

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant.

Risk Management – Value of Effective Risk Management

Strategy Driven

Most think of risk management as an insurance policy, the price paid to help prevent potentially negative outcomes. Such a view leads to the conclusion that risk management is a business expense with a highly subjective value proposition.

Complimentary Resource – Data Quality: A Survival Guide for Marketing

Strategy Driven

Data Quality : A Survival Guide for Marketing. Surrounding the data and storage application are people, processes, standards, and technologies used to manage that data. Click here for more information on Data Quality : A Survival Guide for Marketing.

Five Ways Leaders Turns Doubters into Doers

Chart Your Course

Part of being a leader is managing change. Your business is adding a new time-management system, which requires employees to log their hours on specific projects. For instance, a business wants to expand its social media marketing. Manage perceptions.

Video Book Club: The Discipline of Market Leaders

Next Level Blog

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders.

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What’s your proactive marketing approach to loyalty?

Strategy Driven

HERE’S YOUR LESSON: You can invest in some marketing program to reach new people – or you can invest in giving your existing customers the best service possible, and let THEM find new people for you. PREDICTION: I’ll bet the investment in existing customer experience is one-tenth the cost of any marketing program. In fact, I doubt this type of outreach is even on a marketing team’s mindset. They don’t study the market – they create it (like Apple).

Complimentary Resource – The 21st-century CMO: How Digital Marketing is Driving Organization Transformation

Strategy Driven

The 21st-century CMO : How Digital Marketing is Driving Organization Transformation. Learn how to take full ownership of customer experience management. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts.

Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Email This Post | Print Post | Sign up for our Email Newsletter Speak Your Mind Tell us what youre thinking.

5 Powerful Ways to Generate More Business Leads

Strategy Driven

You could have the best item on the market, but it doesn’t mean a thing if your target audience doesn’t know about it. Use Email Marketing. Engage your subscribers with an effective email marketing campaign. Market Your Brand Via LinkedIn.

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Complimentary Resource – 2013 Sales Compensation & Performance Management Key Trends Analysis

Strategy Driven

2013 Sales Compensation & Performance Management Key Trends Analysis. Over 950 companies responded, providing key trends and best practices for Sales Compensation and Performance Management. Performance management and motivation best practices.

Leader's Guide to Radical Management

Kevin Eikenberry

Radical Management, though not succinctly defined by the author, is an approach to leadership and management that leads to greater job satisfaction, higher productivity, client delight and continuous innovation.

Three Ways Document Management Software Can Streamline Operations

Strategy Driven

Document management software can put important documents at your fingertips in seconds and help you keep everything organized. But which document management solution would work best for your office? Use a document management system that enables editing.