Management Marketing Newsletter Technology 
Strategy Driven
FEBRUARY 22, 2023
Technology is playing an increasingly important role in people’s lives, both personally and professionally. As a female entrepreneur, it is essential to understand the capabilities of technology in order to connect with customers and cultivate meaningful relationships.
Strategy Driven
FEBRUARY 6, 2024
Whether it’s the proximity to other thriving businesses, access to a vast talent pool, or the allure of a market with immense potential, Chicago presents an attractive destination for companies seeking growth. What is the market potential? It helps in managing expectations and reducing anxiety. Research is key.
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Strategy Driven
FEBRUARY 17, 2020
Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. Specifically, it gives them one more option of how to receive your marketing messages.
Modern Servant Leader
DECEMBER 15, 2023
Decision Making and Problem Solving Don’t rely on antiquated technology like your Magic Eight Ball or a Jump to Conclusions mat. Sample Prompt: Read the attached industry newsletter and provide a summary of the key points. Drafting Communications: Create drafts for business communications like memos, newsletters, or updates.
Decker Communication
AUGUST 3, 2023
This week’s Axios AI newsletter does a good job highlighting the pitfalls in communicating about AI. Problems arise when advancements in technology outpace the ability of technology companies to effectively communicate their value. This is certainly not the first time a transformative technology has been hard to explain.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Lead on Purpose
APRIL 7, 2012
Tip 5 in Management Tips: Harvard Business Review states the following: Successful leaders keep their minds open to new things because they know that no matter how high their level of mastery, there is always more to discover…. The Product Management Perspective: Technology and markets evolve and change more rapidly every year.
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