Innovation Excellence

NOVEMBER 21, 2019

Persistent growth, profit, ROI and NPV are the obvious measures, At least for the big stuff. Innovation activities simply for the sake of doing something without context and insight from the measure may be in fact very misleading.

NPV 99

NPV Innovation Metrics ROI 99

The Idolbuster

JANUARY 17, 2013

Sabina” was a product manager working in lifescience industry who was part of a project that had to make that very choice. Sabina explained that she felt “pressured to show there is value in doing the project, a positive NPV. And life was difficult for the product manager, with lots of questions from his management team. “I

NPV 36

NPV Sample Project Metrics 36

Harvard Business Review

DECEMBER 23, 2013

If you were looking for a theme song that captures marketing today, you could do worse than pick Queen’s anthem “Under Pressure.” Marketing is under pressure to show results, cut costs, and drive growth. Marketers should welcome it. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent.

Marketing 10

Marketing NPV Short-term Net Present Value 10

Harvard Business Review

FEBRUARY 7, 2011

With political upheaval roiling the streets of Cairo, the first concern of top management in many multinationals is to get their employees and their families out of Egypt safely. Anyone who has had to make the argument for an investment knows the basic tool involved: a Net Present Value (NPV) calculation.

NPV 13

NPV Short-term Discount Politics 13

Harvard Business Review

APRIL 19, 2011

Sebell (mark@creativerealities.com), who are managing partners at Creative Realities, Inc. a Boston-based innovation management collaborative. In interviews with a dozen senior managers from a large company, two particular failures came up over and over again. Create a knowledge management system. Triage the failures.

NPV 15

NPV ROI CFO Consensus 15

Harvard Business Review

AUGUST 4, 2014

“Importantly, this will be a much simpler, much less complex company of leading brands that’s easier to manage and operate.” ” Choosing to lead and manage in accord with that empirical insight has enormous organizational and operation repercussions. ” Does the leaner, meaner, and refocused Lafley 2.0

Brand 8

Brand DCF IRR NPV 8

Harvard Business Review

APRIL 27, 2017

But I long for actions that go beyond admonitions to managers and boards to do better, that give both parties a better chance to stand up to capital markets players, like activist hedge funds, pressuring them to become too short-term focused. Critics of this idea argue that it would simply ensconce bad management. Related Video.

Hedge 8

Hedge Short-term Long-term NPV 8