This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Management Remove Ramaswamy Remove Technology Related Topics
Development Operations Marketing Leadership Marketing Strategy Productivity Diversity Politics Efficiency Brand More Related Topics >
article thumbnail

CEOs Should Activate Their Company's Stakeholders

Harvard Business Review

OCTOBER 10, 2011

Triggering this process of collective engagement — Venkat Ramaswamy and I call it co-creation — is what is missing in the agenda of many CEOs today (to say nothing of our political leaders). Companies in emerging countries such as Brazil and India are showing the way. Having already mobilized diversity suppliers (e.g.,

CEO 10
CEO Company Ramaswamy Health Care 10
article thumbnail

A New Framework for Customer Segmentation

Harvard Business Review

JUNE 12, 2013

This type of of segmentation is more important than ever as technologically empowered customers have more choice and the ability to craft their own solutions. In one presentation, we were exuberant about Big Data and Little Data, and in the next, speaking what seemed to be 1960''s voodoo psychographic language. Customers Marketing'

Ramaswamy 8
Ramaswamy Levitt Prahalad Christensen 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024