Pulling Together: What it Takes to Build Group Cohesion

RapidStart Leadership

Back in the 1950s, Social Scientist Muzafer Sherif was trying to understand what drives groups apart and what brings them together. Sherif had the teams of boys live in separate, isolated cabins. Sherif and his team had seen what they thought they would.

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You Don’t Have to Be the Boss to Change How Your Company Works

Harvard Business Review

Consider Brian Welle, a Google manager who needed to roll out a huge initiative to tackle the problem of unconscious bias in the workplace. Psychologists Muzafer Sherif and Carl Hovland identified a powerful dynamic about attitude change, and gave it a clunky name: the latitude of acceptance.