article thumbnail

Managing Company Culture Anthropologically

Leading Blog

Despite its perceived importance, for the most part, companies have a miserable track record when it comes to managing their people. Companies consistently get culture wrong because they go about assessing it, and attempting to manage it from the top-down, not the bottom-up. But what does this mean? Does the company story resonate?

Company 348
article thumbnail

AI Storytelling

Decker Communication

The global advertising company seeks increased client spending for their AI platform, but their account managers and product people can’t explain how the AI platform works. But the challenge of AI storytelling for technology companies is different in a few fundamental ways. Few initially understood the totality of the cloud.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Develop a Storytelling Culture and Why

CEO Insider

Storytelling, arguably, is one of the top skills leaders need to employ. When storytelling is woven throughout the entire organization, it becomes […]. When storytelling is woven throughout the entire organization, it becomes […]. It’s far beyond creative thinking and writing. All rights reserved.

article thumbnail

102: Storytelling for Leaders: How to Influence, Engage & Inspire | with Amanda Marko

Engaging Leader

Storytelling is an effective leadership tool for change management, engagement, and bringing the business strategy to life. Today we’ll dig deeper, with the help of someone whose been teaching the art and science of storytelling to leaders from across the U.S. Engaging Leader™ Storytelling'

article thumbnail

How To Be An Effective Storyteller

Eric Jacobson

Has a personal connection to the storyteller and/or the audience. According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements : Has a clear moral or purpose. Includes common reference points the audience can understand. Involves detailed characters and imagery.

article thumbnail

The Essential Core Components Of Storytelling

Eric Jacobson

Being a good storyteller will serve you well in your leadership role. "A A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K.

article thumbnail

Effective Storytelling Includes These Seven Elements

Eric Jacobson

Has a personal connection to the storyteller and/or the audience. According to Kristi Hedges , author of the book, The Power of Presence , a good story includes these seven elements: Has a clear moral or purpose. Includes common reference points the audience can understand. Involves detailed characters and imagery.