Build your Brand by Building Relationships

Women on Business

What better day to mull the topic of relationships than today? And, are you putting in the time to learn about these new acquaintances, rather than leaping in after the first couple of meetings with a request to sign on the dotted line? ” Never lose the humanistic side of sales.

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Hackers and Hummingbirds: Leadership Lessons from Facebook CEO Mark Zuckerberg

Terry Starbucker

I recently read “ Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg ” by Ekaterina Walter (I received an advance copy). 1) Create a culture that supports the purpose and vision of your business.

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Conversation Celebrating the Dignity of Difference

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Think of biodiversity, he says. 

What If Your Business Goes The Way Of GPS?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   It will be someone you've never heard of

Rational Optomists Show Up Just In Time

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View: Elizabeth Coleman Converses Many Ways

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Her language of words is extraordinary.

Bird's Eye View: Has Steven Slater Made "Polite Debate" An Oxymoron?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   And there is lots of it these days. 

Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). But when is the optimal time to think about a situation in terms of its small details? It is important to understand specific aspects of your customers to figure out how the product will appeal to them and why they will be motivated to purchase and use that product. Abstract thinking is useful for early stages of innovation.

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. and cost General Mills, Dannon, and other established players billions of dollars in sales. Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past.