Strategy Driven
OCTOBER 4, 2021
Growing a successful business is often about grit, positioning and strategy , partnerships, and a smidge of luck. Determine Your Market Penetration Strategy. You just need to take what works, improve upon it, and find a way to position it so it sells to the same audience. If so, how? Increase Your Product Line.
Lead Change Blog
OCTOBER 23, 2015
poverty really looks like; the differences in market penetration for various types of technology (not just refrigerators); the carbon footprint aspects of the technologies we use; and new ways to think about food purchasing and preparation. I was also fascinated to find a small but growing number of people in the U.S.
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Harvard Business Review
JULY 5, 2011
Through this policy, the nation perfected and positioned itself as the destination of European and American students looking into Africa. The government has made it even easier, issuing visas at the point of entry, thereby eliminating all the hassles associated with embassies. In the hotel where I stayed, I met some U.S.
Harvard Business Review
MAY 1, 2014
They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services. You may get a fingertip sense of market penetration by checking out an opponent’s social media channels. Learn how they’re positioning themselves on Twitter and if they’re blogging on LinkedIn.
Harvard Business Review
DECEMBER 22, 2011
Putting women in positions of responsibility is not as difficult as you might imagine in Zambia, despite the fact that so many are tied to the household. Zambia's government, too, is finding that women are a lever to growth, prosperity, market penetration, reputation and sustainability.
Harvard Business Review
DECEMBER 21, 2011
With seemingly unbounded opportunity, salespeople work hard to build relationships and create a book of business that drives their future financial success and creates fast market penetration for the company. But the "salesperson owns customer" model is a double edged sword. Three examples show the issues that can arise.
Harvard Business Review
JANUARY 29, 2018
For the former, we examined the presence and market penetration of disruptor companies; we also considered incumbents’ financial performance. Ultimately, Accenture’s Disruptability Index positioned 20 industry sectors — and 98 segments within those sectors — against those two axes.
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