Harvard Business Review

JULY 5, 2011

Three MIT students pitched an idea : travel to India and help local students apply technical knowledge to local problems. Recently, I traveled to Kenya as part of an African Union-funded research. and Europe, they can share the ideas overseas when they travel. Technology companies signed up and supported them.

Market Penetration 9

Market Penetration Marketing Travel Hotels 9

Harvard Business Review

AUGUST 8, 2017

Classic metrics like market penetration and market share, which many leaders are measured on, are the very things causing us to miss market opportunities and threats. The solution to this, which I’ve written about previously , is to enhance share-of-market metrics with share of growth.

Metrics 8

Metrics Market Penetration Wilde Marketing 8

Harvard Business Review

MARCH 31, 2016

For years Apple’s market penetration hung in the single digits. If Android throws a Hawaiian luau with a five-course feast, free travel, and attendees get to meet Robert Downey Jr. He charged developers for toolkits – inhibiting the very software producers he should have wanted on Apple’s platform.

Participative 8

Participative Software Market Penetration Marketing 8