Business and capitalism get conflated — in our media, our language and in our thinking. They are not the same thing. One is a sector, the other a methodology. By inextricably linking the two, we confine the practice of real, turbo-charged capitalism to business, and we dangerously limit the capacity of non-business organizations to innovate, fund, and bring to scale the kind of breakthrough ideas that will begin to solve the huge social problems we face today.