Harvard Business Review

JULY 19, 2017

Those that successfully harvest vast troves of data can improve productivity; make faster and more accurate decisions; reduce costs; increase competitive advantage; discover new business models and innovations; and better engage customers, employees, and partners. That’s still true. How to Become a Digital Enterprise.

Technology 8

Technology Content Market Segmentation Business Model 8

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. Key activities can be categorized as: Production, Problem Solving, Platform/network) Key Partnerships – Some activities are outsourced and some resources are acquired outside the enterprise. (It

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

JULY 25, 2012

One cliffhanger of last night's earnings announcement from Apple is whether the company can keep making intuitively brilliant product tweaks without Steve Jobs. The result was a 15% increase in new revenue, and a leadership position in a new market segment. He shaved 10 seconds of boot time off the Macintosh.

Productivity 14

Productivity Products Market Segmentation Sample 14

Harvard Business Review

AUGUST 9, 2018

Many of these nonprofits use technology, but the way they transform perceived weaknesses into strengths — nonprofit judo — can inspire any social venture. Customers: Segment them differently. Product: Build on openness, goodwill, and the wisdom of crowds.

Strategy 11

Strategy Market Segmentation Crisis Entrepreneur 11

Harvard Business Review

APRIL 9, 2018

The first thing they should know is that not all technological change is “disruptive.” In a recent publication in the Journal of Product Innovation, we undertook a systematic review of 40 years (1975 to 2016) of innovation research. Or, they may create markets where no market exists and turn non-consumers into consumers.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

SEPTEMBER 6, 2017

The strategic underpinnings of most companies’ workforce plans should change dramatically as a result of technological innovation. ” Beyond the skills required to perform specific jobs, technology will also determine which jobs matter most in the years to come. Most companies have been slow to react.

Company 12

Company Insurance Engineering Software 12

Harvard Business Review

JULY 9, 2014

The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.

Market Segmentation 8

Market Segmentation Marketing Insurance Price 8

Harvard Business Review

JULY 29, 2013

I''ve seen companies investing to create new inside sales teams, adopt advanced analytics to measure and improve productivity of those teams, realign inside and field sales to optimize market coverage, provide value-based selling tools tailored to inside sales, and upgrade their inside sales customer engagement processes and skills.

B2B 8

B2B Power Market Segmentation Customer Intimacy 8

Harvard Business Review

JUNE 7, 2011

There is no way to simultaneously align the organization's structure with products, functions, geographies, market segments, customers, capabilities, personalities, and technologies (to name a few). Until they figured out what they had to stop doing, the marketing team was perceived to be resistant and ineffective.

Market Segmentation 14

Market Segmentation Restructuring Marketing Finance 14

Harvard Business Review

FEBRUARY 8, 2016

In the early 1990s, executives and managers welcomed information technology — databases, PC workstations, and automated systems — into their offices. For example, nearly half of the companies are using machine reengineering for marketing products and services. They saw the potential for significant business gains.

Process 8

Process Company Market Segmentation Early Adopters 8

Harvard Business Review

FEBRUARY 7, 2013

Those that lead lives use technology as a new lens for self-examination. You can live life using technology to shop, to entertain, to become a virtual friend or follower. Marketers segment you, target you, and analyze you. You'll create a lot of personal data along the way.

Self-aware 12

Self-aware Market Segmentation Technology Comparison 12

Harvard Business Review

MARCH 30, 2016

Intelligent technologies are increasingly delivering greater value for less money. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people. They learn fast, work hard, and certainly complain less.

Review 8

Review Kaplan Kaizen Performance Review 8

Harvard Business Review

JUNE 28, 2013

Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Keep the pressure on productivity. Increase your R&D spending. Reset your goals and KPIs.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

JULY 2, 2012

And under Ghosn's leadership , Renault-Nissan has proactively embraced frugal engineering and become one of the world's leading producers of both electric cars as well as low-cost vehicles — two of the fastest growing and most promising market segments in the global automotive sector. Yet engineers and scientists love challenges.

CEO 15

CEO Innovation Constraint Hypercompetition 15

Harvard Business Review

JANUARY 7, 2016

.” Zipcar , the company I co-founded, qualifies as a disruptive innovation because it created a whole new market: demand for cars rented by the hour (as well as by the day). For us, applying technology in a totally new way — to reserve and open the cars — was a key enabler of this new market segment.

Disruptive Innovation 8

Disruptive Innovation Definition Innovation Christensen 8

Harvard Business Review

APRIL 29, 2011

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

NOVEMBER 13, 2012

focus more effort on specific market segments), tweaks to sales force size or structure (e.g. close a vacant territory in a low growth market) or small modifications to hiring profiles (e.g. start screening candidates on technology skills).

Market Segmentation 15

Market Segmentation Incentives Short-term Tools 15

Harvard Business Review

MARCH 22, 2017

Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

MAY 24, 2012

But in the era of Big Data and decision-making at the desktop, it's vexing to think that any company with significant technology investments would allow the all-too-human traits of ownership debates and subjective opinion to override robust data analysis. But optimizing the use of these and other technologies remains a challenge.

Merchandising 11

Merchandising Risk Management Supply Chain Market Segmentation 11

Harvard Business Review

JUNE 12, 2018

In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments. This kind of competition often drives consolidation mergers, in which two firms combine their production and sales.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

JANUARY 28, 2014

An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Pay attention when college students pick up what appears to be an inferior product as a workaround substitute for one of your products.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Many companies forget to align customer service with the brand proposition for the targeted market segment. Technology.

Brand 12

Brand B2C Market Segmentation Travel 12

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. They then researched and analyzed the markets, segmented them, and developed products. The technology was great. HP rise had been remarkable.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

APRIL 18, 2013

retailer Tesco built detailed profiles of customers and then used these insights and a flexible supply chain to customize their products and offers. Creating products and services for market segments of one (" mass customization ") isn''t easy. In a previous post , I described how U.K. How, precisely, did they do this?

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

FEBRUARY 4, 2013

The technology employed in the seventies was a top-of-the-line sewing machine or a battery-powered forklift. Yet my dad needed to be able to see if production was on schedule or not. The visibility was critical to the productivity of the factory. How many analyses were required to complete that market segmentation report?

Market Segmentation 8

Market Segmentation Operations Project Report 8

Harvard Business Review

MARCH 15, 2011

For decades, marketers have segmented their target customers to get a read on who will buy a product or service. But if your firm is still doing traditional segmentation using demographic details or psychographic profiles , you may be wasting your money. The limitations of place and space are no longer as relevant today.

Market Segmentation 15

Market Segmentation Marketing How To Price 15

Harvard Business Review

OCTOBER 24, 2014

Here are some of the challenges that I’ve observed: Product management. Successful IoT plays require more than simply adding connectivity to a product and charging for service — something many companies don’t immediately understand. When product-based companies add services and connectivity, operational requirements increase.

Productivity 8

Productivity Products Company Contract Manufacturing 8

Harvard Business Review

APRIL 9, 2018

GDPR also bears more than a hint of the kind of protectionism that has featured prominently in EU technology policy since the 2015 release of the plan for a “Digital Single Market,” including recent announcements of new taxes for U.S.-based based internet companies and continued antitrust complaints by EU regulators.

Advertising 11

Advertising Cost Business Model Information 11

Harvard Business Review

NOVEMBER 10, 2015

In particular, Christensen’s research offers a powerful lens for understanding why incumbents so often lose to upstarts attacking from the low end of the market. When the product architecture changes, by reconfiguring how the components are integrated into a system, for example, established players often struggle to adapt.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Harvard Business Review

NOVEMBER 20, 2015

One result is that they keep their cards close to their chests about what they are looking for (at first), while expecting you to reveal everything – your finances, pricing, ownership, human resources, production processes, quality assurance, customer service procedures, KPIs, and existing customers.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

MARCH 14, 2013

In researching our book, we studied 39 new companies, which we characterize as " Emerging Market Multinationals " (EMNCS), and found patterns in how these upstarts compete with larger companies. For example, larger competitors are likely to standardize their products and processes, manufacturing through contracted and distant facilities.

Marketing 8

Marketing Market Segmentation Brand Budgeting 8

Harvard Business Review

OCTOBER 19, 2012

India's largest consumer products company, a unit of Anglo-Dutch Unilever, PLC , reported that its sales were up 9 percent. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Furthermore, Indian consumers look at many product categories through the prism of social class.

Marketing 15

Marketing Market Segmentation Retail Travel 15

Harvard Business Review

JUNE 24, 2015

Tata Consultancy Services, the India-based information technology (IT) services and solutions company, operates in an environment it can neither predict nor change. Visionary firms win by being the first to introduce a revolutionary new product or business model. As of 2014, its stock was up 800 percent from recession lows.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

JUNE 20, 2011

It's a market segment that has just about doubled in sales and number of outlets over the last decade. Thankfully, a couple scientists took a harder look at the data and published an analysis in the Journal of Environmental Science and Technology. But it turns out that this assumption is wrong.

Supply Chain 21

Supply Chain Market Segmentation Transportation Analysis 21

Harvard Business Review

FEBRUARY 1, 2013

An analytical sandbox is a database environment (or test bed) that is set up to be independent of production processes and used for rapid analysis. One of the benefits of Big Data approaches is that the advent of new Big Data technology platforms makes the process of asking questions less expensive and more cost effective.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8

Harvard Business Review

MAY 3, 2013

Using unrefined market segmentation to understand the preferences of potential target customers often backfires. A good example of this marketing reorientation comes from the video gaming industry, which is finally waking up to the fact that their ads were alienating the 47% of "girl gamers" who buy their products.

Market Segmentation 8

Market Segmentation Advertising Marketing Discount 8

Harvard Business Review

NOVEMBER 9, 2016

New Zealand is the world’s largest exporter of dairy products. Meanwhile, dairy farmers receive access to improved production methods and business practices. The price of steel is set in international markets and is subject to high cyclical variations. Expand into more products and industries.

Cooper 14

Cooper Long-term Industry Health Care 14