article thumbnail

Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

The CCO works closely with executive teams to define the company’s commercial path, making pivotal decisions about brand positioning, market competition, and revenue growth. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 366
article thumbnail

Growth Mindset Should Be a Part of Your Business Strategy

Strategy Driven

ILS mindset growth enables your business to shift towards digital learning and earn the massive benefits of training your team to execute development projects better. Ensure you lead by example by practicing controlled risk-taking to allow the business to expand beyond your established market segment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencers Wanted

Coaching Tip

Executives say the influencers are sometimes already in jobs that reflect their skills—such as a project manager who works with several departments. Engaging influencers ties closely with conventional concepts of market segmentation. . The result is often mapped out as a spider web of connections. Competitive Advantage.

Influence 121
article thumbnail

The One GRAND Leadership Illusion That Sinks Organizations & Performance

The Empowered Buisness

Projecting outside circumstances (eg., It’s within your control to look for market segments or industries still in a growth mode. Mind Trick #1: You rationalize away outside circumstances (or your perceptions of those circumstances) as the reason for your organizational failures or lack of results.

article thumbnail

Industry Analysis Is Dead. What's Next?

Harvard Business Review

Among the paradoxes they observe is that market segments in many industries are fragmenting, even as global firms require increasingly large markets to drive growth and profitability. Best Buy doing sophisticated analysis for health care providers to see how well their cardiac treatment projects are going?

article thumbnail

Three Questions that Will Kill Innovation

Harvard Business Review

But the board and executive committee are asking the innovation team all the wrong questions — questions that will kill any innovation project. Here are three toxic questions that you probably ask that are guaranteed to kill innovation: "What is the return on investment on this project?" Money only comes from people buying stuff.

article thumbnail

Can You Tweak Products Like Steve Jobs?

Harvard Business Review

Rather than moving into damage control mode, beginning with lowering revenue projections to shareholders, executives called workers for suggestions. The result was a 15% increase in new revenue, and a leadership position in a new market segment. Of this 1% we were rewarded one in four projects," reports the executive.