Harvard Business Review

JUNE 12, 2018

In the case of Baker Hughes and Halliburton’s planned merger a few years ago, the Justice Department detailed how it thought the amount of competition would rise or fall (mostly fall) in 30 market segments. But other mergers suggest that competition is often more complex than that.

Company 8

Company Supply Chain Cooper Airlines 8

Harvard Business Review

JULY 25, 2013

In 2000, Chrysler''s then president, James Holden, traveled to India to study the market. Holden didn''t anticipate that the Indian automobile market would grow by over 500% over the next 10 years: India''s car sales shot up from 518,000 units in 2000 to 2.8 million in 2010, making it the world''s sixth largest car market.

Marketing 8

Marketing Market Segmentation Merchandising B2B 8

The Horizons Tracker

OCTOBER 25, 2021

“Across labor market segments, mothers appear to be similarly disadvantaged at the hiring stage.” The bias against mothers was particularly strong when the job ad emphasized things like the time pressure of the role or the travel requirements of the job. ” The tip of the iceberg.

Marketing 130

Marketing Market Segmentation Long-term Commitment 130

Harvard Business Review

SEPTEMBER 19, 2012

He developed a plan to reach a growing market segment, which he billed to his colleagues as "obviously compelling" and the only way to save the company from a "dying past." Do you actually understand your colleagues' viewpoint — or do you just assume you do?

Market Segmentation 8

Market Segmentation Film Policies Education 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances.

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

OCTOBER 19, 2012

Even if they travel back for holidays, they don't come into much contact with the world of work in India and particularly with consumer marketing in India. My boss wants me to travel to Chennai, but I don't speak Tamil and I've never worked in India," they worried. This could be a deadly mistake. And rightly so.

Marketing 15

Marketing Market Segmentation Retail Travel 15

Harvard Business Review

SEPTEMBER 28, 2012

Fred Keeton of Caesars Entertainment — which is listed as a platinum member of the International Gay and Lesbian Travel Association Foundation — put it simply : "The LGBT community is an incredibly important market segment for our properties.".

Advertising 17

Advertising Market Segmentation Diversity Chemicals 17

Harvard Business Review

JUNE 20, 2011

It's a market segment that has just about doubled in sales and number of outlets over the last decade. The idea of buying locally is not new, and farmers' markets have been big for years. It's become almost gospel that the food on our plates has traveled about 1500 miles to get to us.

Supply Chain 21

Supply Chain Market Segmentation Transportation Analysis 21