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6 Factors That Can Impact Your Commercial Business

Strategy Driven

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities. Equally important is training and development.

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Customized Company Culture

Steve Farber

Researchers with Deloitte , for instance, found that “ mission-driven ” companies typically are first or second in their market segment, have 30 percent higher levels of innovation, and have 40 percent higher retention levels. When you’re building a culture that matters, the mission matters.

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What Creativity in Marketing Looks Like Today

Harvard Business Review

More than 20% of employees took the training online or in workshops in the first few months of the program, and employee submissions to its sales lead and job candidate referral programs were up 43% and 19% respectively. Marketers are adopting the business practices of entrepreneurs such as lean startup and agile development.

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When Rising Revenue Spells Trouble

Harvard Business Review

For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S. Another, arguably simpler, technique is to change the way you measure market share. newspaper industry. The sentiment in the room was clearly triumphant.

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Watch Out For India's Consumer Market Pitfalls

Harvard Business Review

When one of the authors (Gunjan) taught executive workshops at the California Institute of Technology, over a third of the managers attending were of Indian origin. "My To summarize: Success in India comes through market segmentation. Forget what you learned in China. Find more than one partner in India, but do so carefully.