As China’s economy continues to grow, albeit in fits and spurts, companies there are engaging in increasingly intense battles for the consumer. There’s a new battleground, though: With around 300 million Chinese using social media platforms — more than those in any other country — websites like QZone and Sina Weibo have now become critical to the marketing mix.
Segmenting China’s Social Media Market
Unless marketers come to grips with China’s 300 million social media users, they’re unlikely to succeed in future.
August 22, 2012