We knew that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been. You needn’t look any farther than this one staggering statistic to understand the scale of change: Google’s advertising revenue is larger than that of the entire print industry’s revenue.
Two Terms Marketers Need for Today’s Media Landscape
The web has made media a complicated, jargon-filled world. Marketers need a way to simplify it.
May 09, 2013
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.