Strategy Driven

JANUARY 7, 2011

Keep an Eye on Trends – By watching Google trends and setting your Google Alerts for specific topics, you can be first to market with a video that satisfies a real and current demand. Google reports an 80 percent click rate on videos that appear in the search results. Video is here to stay so get into the game by adhering to these 10 tips.

Video 50

Video Marketing Mix Press Release Engineering 50

Strategy Driven

FEBRUARY 7, 2011

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

Wilde 50

Wilde Newsletter Marketing Motivation 50

Strategy Driven

NOVEMBER 29, 2010

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

Wilde 62

Wilde Tactics Advertising Brand 62

Strategy Driven

DECEMBER 6, 2010

gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods – traditional, online, or both — to win at achieving your marketing goals. Combine social media with traditional marketing techniques for breakthrough results! Do what works!

Wilde 50

Wilde Real Estate Discount Advertising 50

Harvard Business Review

JULY 15, 2014

Certainly you need someone with the research and communication skills to collect, curate, and publish stories and their associated symbols (visuals, audio, video, spoken and written word, and more). Given the skills and span of responsibility required, this function should sit in the marketing department.

Marketing 10

Marketing Storytelling Brand Marketing Mix 10

Harvard Business Review

MARCH 14, 2013

Marketing came out of sales: given that a company wanted to sell stuff to customers, how could it think about doing that in an intellectually rigorous and planned way? That is probably Greg's organizational experience.

Marketing 8

Marketing Strategy Company Definition 8

Harvard Business Review

MARCH 18, 2013

Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. The challenge facing the advertising business and marketers is how to effectively and efficiently organize for this new, nimble era of content creation.

Advertising 8

Advertising Marketing Storytelling Brand 8