Harvard Business Review

OCTOBER 19, 2015

When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, “We got 123,456 visitors to our website this month.” And why has your sales team just seen an influx of new leads — are those things related? You and Your Team. Understanding Analytics.

Metrics 8

Metrics Disaggregation Real Estate Kahneman 8

Harvard Business Review

MARCH 18, 2013

Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Internal marketing and communications departments are also poorly equipped to move with the speed and teamwork required.

Advertising 8

Advertising Marketing Storytelling Brand 8

Harvard Business Review

JUNE 20, 2014

The CEO can also make it a point to elicit marketing’s point of view on customer issues during strategy discussions, and carve out time for one-on-one meetings. “We We are always on the agenda of the executive team and are a significant part of the leadership meetings,” says Bert van Meurs, CMO of Philips Healthcare Imaging Systems.

CEO 8

CEO Marketing Hotels Long-term 8

Harvard Business Review

MAY 9, 2013

To find the right marketing mix, we have to look at four elements of the modern media experience: 1. So, instead of worrying about social media marketing, mobile marketing and more, why not sit back as ask yourself these questions: When are our consumers active or passive with our brand? The Consumer.

Media 8

Media Marketing Advertising Marketing Mix 8

Harvard Business Review

JULY 24, 2015

Instead, most publishers rely on the author to move copies by selling to his corporate clients, or her personal email list, leaving authors to wonder what, if anything, they’re adding to the marketing mix. Publishers who could provide these kind of connections would likely find authors clamoring to work with them.

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

APRIL 30, 2013

As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer. We''ve reshaped our marketing mix to reflect this new patient behavior.

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8

Harvard Business Review

AUGUST 14, 2012

What I did, therefore, for the telecom team was to draw up a quick list of capabilities an organization might choose to develop in the customer intelligence domain. Marketing mix portfolio modeling. Attrition modeling (and taking the necessary actions to avoid it). Predictive models for customer service episodes.

Objective 12

Objective Attrition Workshop Retail 12