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With Tweet-to-Buy, American Express Values its Community at $10

Harvard Business Review

There is however a substantial segment of social media users, often referred to as the "magic middle," whose network value is relatively high, but who may be more willing to engage with the brand. Marketers already use demographic segmentation to create improved marketing strategies based on CLV.

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What It Takes to Become a Great Product Manager

Harvard Business Review

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product.