In the CEO Afterlife
JUNE 10, 2012
This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Schectman’s new boutique in Manhattan’s Chelsea district is linked to storytelling. “70% 79 Rachel Shechtman – Founder, Story.
Strategy Driven
APRIL 9, 2020
Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented.
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Harvard Business Review
MAY 7, 2018
The brand embraces data and technology as a way to be faster and smarter in a world where marketers are competing for consumer attention in the moment. “With the right approach to data and technology, you can continuously monitor the pulse of the consumer and how they respond,” Godsey says. ” Read More.
Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. Start in the heart.
Harvard Business Review
OCTOBER 5, 2015
These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The tension between human-driven and technology-driven capabilities is often miscast, positioning automation as a threat to the people that drive our industry. Distribution strategies.
Strategy Driven
MARCH 24, 2021
Below, we’ll discuss some of the top breakthroughs in digital marketing and how you can incorporate them into your marketing strategy. VoIP is one of the most popular digital marketing tools these days, especially given the pandemic’s outbreak. Progressive marketing. Voice over internet protocol.
Harvard Business Review
APRIL 25, 2013
What large technological, social, cultural movements might be pushing it? As HBS marketing professor Bob Dolan has written [ PDF ], "Marketing strategy can take very little for granted. To dispatch Task 1, we have to set aside our skepticism and look at HWC real hard. Why does this exist at all?
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