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How Local Business Can Succeed with Digital Marketing in a Post-Pandemic World

CEO Insider

Local businesses have lagged behind their larger brethren in moving to digital marketing, but digital became a lifeline during the pandemic when many traditional forms of marketing were no longer available. The post How Local Business Can Succeed with Digital Marketing in a Post-Pandemic World appeared first on CEOWORLD magazine.

Marketing 119
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Speak Your Truth So That Others Can Hear It

Leading Blog

Prior to founding Co-Creation Partners, he was a consultant with McKinsey and Company, most recently as a leader in their Organization Practice in North America. Before McKinsey, he worked in marketing for Pepsi Cola International and Procter & Gamble in Europe, the Middle East, and India.

McKinsey 390
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Lessons for Marketing (and Change) Leaders with Thomas Barta

Kevin Eikenberry

Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the […].

Marketing 100
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

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7 Ways to Manage a Talent Shortage

Analysts from Goldman Sachs to McKinsey are predicting a robust post-pandemic recovery. But it also means your business needs to hire and retain talented people in a highly competitive market. This is great news. Nearly half of the 22 million jobs lost during the early months of the pandemic have been recovered.

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How to Ensure Your Organization’s Digital Transformation Succeeds

Leading Blog

To illustrate the potential impacts, in 2007, Nokia had a little over half the mobile phone market with an operating profit of about $7.8 Subsequently, its market share plummeted by 90 percent. Nokia just couldn’t keep up. Its phones were quickly viewed as antiquated and difficult to work with for developers.

How To 264
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The McKinsey Quarterly: Ten Most Popular Articles (3Q 2013)

First Friday Book Synopsis

These are three of the ten most popular articles as selected by the McKinsey Quarterly‘s readers.