057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea. The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea.

062: Flexible Thinking: 5 Ways Great Leaders Inspire Better Decisions

Engaging Leader

I’m worried that we’ll lose money on this deal, but I’m excited about being the first in this market.” In the past, leaders who made fast decisions inspired confidence and often produced excellent results. In today’s more complex, rapidly changing environment, great leaders use and encourage a different skill that Jesse calls “flexible thinking.”

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Why Your Company Should Partner with Rivals

Harvard Business Review

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. By translating game theory into pragmatic business strategy, Co-opetition cleverly showed companies a new path to revenue growth: It's better to own 20 percent share of a $10 billion market than it is to own 75 percent share of a $2 billion market.

Breaking Up the Retail-Price Confusopoly

Harvard Business Review

Thus, while some economists, such as Ian Ayres and Barry Nalebuff , have argued that firms can profit from honest pricing, their competitors can take actions to mute that. Thus, while some economists, such as Ian Ayres and Barry Nalebuff , have argued that firms can profit from honest pricing, their competitors can take actions to mute that.

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. In another example, Peugeot Citroen will supply Toyota Motors light-weight trucks to sell under the Toyota brand in the European market. Toyota, which had recently discontinued its own European light truck, will still have an offering for its customers, and Peugeot Citroen will have a market for its technology.