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057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff

Engaging Leader

That’s why this episode focuses on the amazing story of a startup business in what some would call an oversaturated market … bottled ice tea. The post 057: Leading a For-Profit Business as a Vehicle for Change | with Barry Nalebuff appeared first on Engaging Leader. Reputational Capital: Invest in your reputation.

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Why Your Company Should Partner with Rivals

Harvard Business Review

Third, the company could earn goodwill from the local communities in which it manufactures its products. The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.

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Breaking Up the Retail-Price Confusopoly

Harvard Business Review

Amazons price (even with nominally free shipping) has to include the costs of getting the product to your home. Thus, while some economists, such as Ian Ayres and Barry Nalebuff , have argued that firms can profit from honest pricing, their competitors can take actions to mute that. No selling of products or services.

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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. In another example, Peugeot Citroen will supply Toyota Motors light-weight trucks to sell under the Toyota brand in the European market. As management professors Adam M. Brandbenburger and Barry J.