Navigator Newsletter #180

Chart Your Course

9) Customer and market focus. The “best companies to work for” are more productive and more profitable than their stock market peers. The post Navigator Newsletter #180 appeared first on Leadership Speaker | Motivational Leadership Speaker | Greg Smith: Chart Your Course International. The Navigator NewsletterPERSONAL NOTE FROM THE LEAD NAVIGATOR. Creating a Great Place to Work.

What are Newsletters and How Should You Use Them?

Women on Business

Marketing email marketing newsletters We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Reasons to Have a Newsletter

Strategy Driven

Although social media marketing is having its moment in the spotlight right now, email marketing is still very much a relevant and a powerful tool for your business to utilise. One way you can really take advantage of email marketing is via a newsletter, something which appears to be a dying trend. Creating a newsletter is very simple and you can have one ready to go in virtually no time. 1: Newsletters Drive Conversions & Sales.

Navigator Newsletter #185

Chart Your Course

Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. The post Navigator Newsletter #185 appeared first on Leadership Speaker | Motivational Leadership Speaker | Greg Smith: Chart Your Course International. The Navigator NewsletterHow to Engage and Retain Your Top Talent Webseminar . People who are not engaged or motivated by their jobs create a major concern for their employers.

Employee Turnover Increasing | Navigator Newsletter #186

Chart Your Course

Staff Speaks Newsletter. They have begun a Staff Speaks article in their monthly newsletter. Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. The Navigator newsletter is received by over 35,000 subscribers in 49 countries, in addition to other websites and magazines. Employee Retention Employee Turnover The Navigator NewsletterEmployee Turnover on the Increase.

Marketing Success: 7 Marketing Dos and Don’ts for Start Ups

Strategy Driven

Having a strong marketing strategy can make or break the successful launch of a business. Does your startup have the marketing blueprint it needs to make it in 2020? Follow these seven keys to marketing success and avoid mistakes. Do: Use Social Media for Marketing Success.

Newsletter #2 Next Week & Art’s Writings Last Week

Management Excellence

Look for the latest issue of the Leadership Caffeine Newsletter (subscriber only content) next week. To Do" List Career Decision-Making Leadership Marketing Yourself Art's Writings Leadership Caffeine Newsletter ResourcesAnd in case you missed it, here are links to Art's posts on decision-making, strategy and career survival from last week. Enjoy your weekend! "To

Updates: The Latest e-Newsletter & My Bookstore

Management Excellence

Management Excellence Updates for January 5, 2011:My latest e-Newsletter with subscriber-only content is out, and I've constructed a new bookstore (without harming any bricks or mortar), featuring my recommendations in leadership & management, strategy, innovation, marketing, history and biography. Updates from Art Your Professional Development "To Do" List Management Excellence Bookstore Management Excellence e-Newsletter

Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. While we won’t soon fully bid our goodbyes to some traditional marketing techniques like print ads, flyers, and print magazines, the landscape is shifting even more towards a reliance on digital. ​ What are the Benefits of Content Marketing?

How to Get People to Subscribe to Your Newsletter

Harvard Business

But when it comes to marketing, much of the attention gets focused on social media, which — while popular and highly visible — has a conversion rate less than half that of email marketing (4.29% vs. 1.81%), according to a recent analysis. Marketing Digital Article

Email Newsletter Design Best Practices [Infographic]

Women on Business

Infographics email design email marketing email newsletter design infographics mobile email designWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Content Marketing that Converts

Strategy Driven

Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. You just finished reading Content Marketing that Converts ! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. The post Content Marketing that Converts appeared first on StrategyDriven. Content is king'.

3 Tips to Build a List of Email Subscribers

Women on Business

Marketing email marketing newslettersWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Tips 180

4 Ways to Improve Your Internet Marketing

Strategy Driven

For any small business, having an effective strategy to market the business well is important. It’s necessary for every company to ‘up their game’ with internet marketing. Here are four ways to help improve how your business is being marketed online. You’re no longer doing a cold approach via email which is how many internet marketers on behalf of small businesses attempt to make contact.

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. But a brand is much more than a component of marketing. If you’re a fast food company that markets itself as a friendly place for families and the counter help is rude, it’s a fail.

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How Do I Include a Call to Action In My Newsletter?

David A Fields

A consultant emailed me this question: I have been taught that a newsletter should be informational, not salesy. What call to action do you include in your newsletter? Consultants Marketing Prospecting Strategy writing prospecting strategy visibility How do I avoid being salesy AND include a sales call to action? What advice would you give this consultant? Share your thoughts by using the comment box below.

Markets: Understand the Present to Forecast the Future (Part 2)

Coaching Tip

He wanted to step back a bit from the day-to-day market commentary and incorporate the views of socionomics into what he was writing about. Let's give them not only the Elliott Wave Theorist and what I'm talking about socionoimcally and in the markets, but let's also give them your commentary in terms of stocks, bonds and everything else.' EWI is the world's largest market forecasting firm. Markets: Understand the Present to Forecast the Future (Part 1).

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google. With that in mind, read on to discover some of the most evident signs that your marketing campaign is totally outdated. You are developing your campaign in-house yet you have no expertise – Marketing is not an area whereby corners can be cut.

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales ! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. What’s your proactive marketing approach to loyalty?

6 Ways to Give Your Content Marketing a Boost

Strategy Driven

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. With that in mind, let’s take a look at six ways you can give your content marketing a boost and get the results that your business needs to be a success: Have a Set Plan in Place. However, to give your content marketing an extra boost, try the addition of premium content.

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. I am first to applaud marketers who essentially created a grassroots adoption effort to create a quasi-standard for taxonomy, nomenclature, definitions, and a weighted value across the marketing waterfall. One marketing waterfall view has become a catchall.

6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns. Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. You just finished reading 6 Effective Ways to Market Your Law Firm !

Many Are Betting on a Calm Market. We're Not.

Coaching Tip

Here''s one good reason why: a historic market sentiment extreme. When is the best time to get out of the stock market? Market sentiment is one indicator you don''t hear much about on financial networks. Yet we''ve seen sentiment extremes repeat at every recent market top and bottom. This contrarian view of the market can be a financial lifesaver. It shows you one way how Bob finds bearish and bullish extremes in the market.

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. Your marketing strategy will doubtless have a particular demographic in mind. When I was an intern working at Today’s Growth Consultant , one thing I learned was the importance of SEO in any marketing campaign. Marketing & Sales

A Christmas Newsletter from the Edmondson Family 2011

Ron Edmondson

Jeremy has proven to be a hard worker and is doing well in his new career in marketing and social media. Merry Christmas! It has been a great year for the Edmondson’s. We spent our first full year in our downtown condo. We love it. When weather and schedules cooperate, we walk downtown at night and through the campus of Austin Peay State University (our Alma mater and the fastest growing university in our state). We even dine on campus some nights.

Fantastic Marketing Tips That All Small Business Owners Should Know

Strategy Driven

Don’t make the mistake of thinking that marketing has to be complicated - it doesn’t. Believe it or not, some of the best marketing techniques are the simplest ones. Trust us on this, as a small business, the best marketing techniques are the simplest ones. As someone who is new to business, there are some things that you need to know about marketing. Okay, so this might sound a little counter-productive, but giving your stuff away is an amazing marketing technique.

Complimentary Resource – Marketing Analytics Worksheet

Strategy Driven

Marketing Analytics Worksheet. The most important thing to understand when building and adopting an inbound marketing strategy is how your website is performing. The ability to know where to tweak marketing campaigns to garner more qualified leads. Make sure you are taking an active role in tracking metrics, so you can power your digital marketing to the next level. Click here for more information on Marketing Analytics Worksheet. by Ektron, Inc.

Marketing and Sales Best Practice 1 – Social Media Publication Timing

Strategy Driven

Consequently, publication timing of newsletters, videos, blog posts, press releases, and social media outreach can become complex to coordinate for maximum effect. The post Marketing and Sales Best Practice 1 – Social Media Publication Timing appeared first on StrategyDriven. Marketing & Sales Premium karen juliano marketing and sales social media strategydrivenReaching your audience in today’s hyper-connected world is more difficult than ever.

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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. However, under-investing in marketing is short-sighted, and this article will explain how “smart marketing” can be a key driver of business growth. Why is marketing important for your business? Writing is a key element of marketing.

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a book. You just finished reading The Holy Grail of Content Marketing – and When to Recommend It !

How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet their goals. We can add these to the sales, marketing, and social models to truly serve our buyers and followers and close more.

The Greatest Marketing Geniuses of All Time

First Friday Book Synopsis

To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Marketing talent is rare enough, but marketing genius only happens once or twice Here is an article written by Geoffrey James for BNET, The CBS Interactive Business Network.

StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. You just finished reading StrategyDriven Podcast Episode 45 - Marketing & Sales: Closing the Value Gap ! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Learn How to Market Like Google

CO2

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B.

Video Book Club: The Discipline of Market Leaders

Next Level Blog

» June 22, 2010 Video Book Club: The Discipline of Market Leaders One of the things that makes a strategy book really useful is when it introduces a model that you can use to organize your thinking for years to come. It’s The Discipline of Market Leaders.

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Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. This white paper discusses developments in technology, such as social media, mobile usage and cloud services and offers practical advice on how to take advantage of these upcoming trends and ensure marketers are at the forefront of multi-channel strategic marketing planning.

7 Tips for Social Media Marketing

Strategy Driven

If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. If you approach this with enthusiasm as a planned part of your mission, you can make great use of these seven tips for social media marketing ! It is very important in social media marketing to keep the conversation going. You just finished reading 7 Tips for Social Media Marketing ! Photo credits: Cheryl Lawson.

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How to Remain Relevant [in Today's Job Market] When You’re Over 40

First Friday Book Synopsis

To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Your earning potential pretty much tops out at age 40. Here is an article written by Penelope Trunk for BNET, The CBS Interactive Business Network.

If You Want a Successful Business You Need to Use These Digital Marketing Techniques

Strategy Driven

All business owners will tell you, one of the most important areas of running a company is the marketing. You use marketing methods to attract them to the business and help keep them there. While marketing is not an exact science, you should take into account what has worked in the past. For example, if you ran a medical practice you’d need to look at medical marketing statistics over the years. A website is an essential component of business marketing.

Managing Talent in a Passion Driven Job Market

Strategy Driven

In what I might describe as the passion-driven job market – where individuals are less concerned about achieving a post at the top of the chain in a fortune 500 company and are more concerned about enjoying what they do – for the long haul, employers need to re-pivot. You just finished reading Managing Talent in a Passion Driven Job Market ! The post Managing Talent in a Passion Driven Job Market appeared first on StrategyDriven.

Complimentary Resource – The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools

Strategy Driven

The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools. This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels. The number of tools available to online marketers today is daunting, and it’s easy to become overwhelmed. What tools should the guerrilla marketer use to drive results through his digital channels?