Reasons to Have a Newsletter

Strategy Driven

Although social media marketing is having its moment in the spotlight right now, email marketing is still very much a relevant and a powerful tool for your business to utilise. Creating a newsletter is very simple and you can have one ready to go in virtually no time.

Email Newsletter Design Best Practices [Infographic]

Women on Business

Infographics email design email marketing email newsletter design infographics mobile email designWe've Moved! Update your Reader Now.

Navigator Newsletter #180

Chart Your Course

9) Customer and market focus. The “best companies to work for” are more productive and more profitable than their stock market peers. The post Navigator Newsletter #180 appeared first on Leadership Speaker | Motivational Leadership Speaker | Greg Smith: Chart Your Course International.

What are Newsletters and How Should You Use Them?

Women on Business

Marketing email marketing newsletters We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Navigator Newsletter #185

Chart Your Course

Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. The post Navigator Newsletter #185 appeared first on Leadership Speaker | Motivational Leadership Speaker | Greg Smith: Chart Your Course International. The Navigator NewsletterHow to Engage and Retain Your Top Talent Webseminar . People who are not engaged or motivated by their jobs create a major concern for their employers.

Employee Turnover Increasing | Navigator Newsletter #186

Chart Your Course

Staff Speaks Newsletter. They have begun a Staff Speaks article in their monthly newsletter. Unique from other books on the market today, it provides tried and true practices that will quickly transform your place of business. The Navigator newsletter is received by over 35,000 subscribers in 49 countries, in addition to other websites and magazines. Employee Retention Employee Turnover The Navigator NewsletterEmployee Turnover on the Increase.

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

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Signs Your Marketing Campaign Has past Its Sell by Date

Strategy Driven

Online marketing is something that never remains stagnant. If your marketing campaign is outdated, it is going to be hurting your business more than you realise, and it will eventually result in your being penalised by Google.

Content Marketing that Converts

Strategy Driven

Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. You just finished reading Content Marketing that Converts ! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. The post Content Marketing that Converts appeared first on StrategyDriven. Content is king'.

6 Ways to Give Your Content Marketing a Boost

Strategy Driven

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. You just finished reading 6 Ways to Give Your Content Marketing a Boost !

Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011.

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales !

3 Tips to Build a List of Email Subscribers

Women on Business

Marketing email marketing newslettersWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid.

6 Effective Ways to Market Your Law Firm

Strategy Driven

Every law firm needs to develop an effective marketing strategy to compete with rival firms. To help you attract clients, find out the six effective ways to market your law firm. Engaging Email Marketing Campaigns.

How Do I Include a Call to Action In My Newsletter?

David A Fields

A consultant emailed me this question: I have been taught that a newsletter should be informational, not salesy. What call to action do you include in your newsletter? Consultants Marketing Prospecting Strategy writing prospecting strategy visibility

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages.

Fantastic Marketing Tips That All Small Business Owners Should Know

Strategy Driven

Don’t make the mistake of thinking that marketing has to be complicated - it doesn’t. Believe it or not, some of the best marketing techniques are the simplest ones. Trust us on this, as a small business, the best marketing techniques are the simplest ones. Marketing & Sale

Complimentary Resource – Marketing Analytics Worksheet

Strategy Driven

Marketing Analytics Worksheet. The most important thing to understand when building and adopting an inbound marketing strategy is how your website is performing. The ability to know where to tweak marketing campaigns to garner more qualified leads. by Ektron, Inc.

Markets: Understand the Present to Forecast the Future (Part 2)

Coaching Tip

He wanted to step back a bit from the day-to-day market commentary and incorporate the views of socionomics into what he was writing about. Let's give them not only the Elliott Wave Theorist and what I'm talking about socionoimcally and in the markets, but let's also give them your commentary in terms of stocks, bonds and everything else.' EWI is the world's largest market forecasting firm. Markets: Understand the Present to Forecast the Future (Part 1).

Marketing and Sales Best Practice 1 – Social Media Publication Timing

Strategy Driven

Consequently, publication timing of newsletters, videos, blog posts, press releases, and social media outreach can become complex to coordinate for maximum effect. The post Marketing and Sales Best Practice 1 – Social Media Publication Timing appeared first on StrategyDriven.

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Newsletter #2 Next Week & Art’s Writings Last Week

Management Excellence

Look for the latest issue of the Leadership Caffeine Newsletter (subscriber only content) next week. To Do" List Career Decision-Making Leadership Marketing Yourself Art's Writings Leadership Caffeine Newsletter ResourcesAnd in case you missed it, here are links to Art's posts on decision-making, strategy and career survival from last week. Enjoy your weekend! "To

The Holy Grail of Content Marketing – and When to Recommend It

Strategy Driven

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of story to convey a message and build stronger brands.

Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business?

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

Many Are Betting on a Calm Market. We're Not.

Coaching Tip

Here''s one good reason why: a historic market sentiment extreme. When is the best time to get out of the stock market? Market sentiment is one indicator you don''t hear much about on financial networks. This contrarian view of the market can be a financial lifesaver.

StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide.

Updates: The Latest e-Newsletter & My Bookstore

Management Excellence

Management Excellence Updates for January 5, 2011:My latest e-Newsletter with subscriber-only content is out, and I've constructed a new bookstore (without harming any bricks or mortar), featuring my recommendations in leadership & management, strategy, innovation, marketing, history and biography. Updates from Art Your Professional Development "To Do" List Management Excellence Bookstore Management Excellence e-Newsletter

Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing.

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7 Tips for Social Media Marketing

Strategy Driven

If you have a business or project going in this modern era, you need to include social media marketing in your long-term plan. If you approach this with enthusiasm as a planned part of your mission, you can make great use of these seven tips for social media marketing !

How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet their goals. We can add these to the sales, marketing, and social models to truly serve our buyers and followers and close more.

If You Want a Successful Business You Need to Use These Digital Marketing Techniques

Strategy Driven

All business owners will tell you, one of the most important areas of running a company is the marketing. You use marketing methods to attract them to the business and help keep them there. A website is an essential component of business marketing. Marketing & Sales

Managing Talent in a Passion Driven Job Market

Strategy Driven

In what I might describe as the passion-driven job market – where individuals are less concerned about achieving a post at the top of the chain in a fortune 500 company and are more concerned about enjoying what they do – for the long haul, employers need to re-pivot.

Complimentary Resource – The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools

Strategy Driven

The Guerrilla Marketer’s Guide to Understanding Online Marketing Tools. This white paper explains and evaluates a variety of online marketing tools for the guerilla marketer to drive results through digital channels.

New Markets: Why Leaving Your Comfort Zone Is A Good Idea

Strategy Driven

As a business owner, you will doubtless have particular markets that you sell your wares to. Your target market will be people that want to cycle for leisure and competition purposes. Of course, those new markets might sound lucrative, in theory.

Getting closer to the customer is the key issue for Marketing Execs

Strategy Driven

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns.

Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

You just finished reading Marketing and Sales - Some Sales Are Simply Not Worth Making ! If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Complimentary Resource – 8 Content Marketing Mistakes to Avoid

Strategy Driven

8 Content Marketing Mistakes to Avoid. Learn the eight deadly sins of content marketing, from the structural (don’t overlook calls to action) to the intangible (what not to focus on). Click here for more information on 8 Content Marketing Mistakes to Avoid.

Complimentary Resource – 10 Metrics for 2013 Marketing Success

Strategy Driven

10 Metrics for 2013 Marketing Success. Planning your 2013 marketing strategy? Click here for more information on 10 Metrics for 2013 Marketing Success. You just finished reading Complimentary Resource - 10 Metrics for 2013 Marketing Success !

A Christmas Newsletter from the Edmondson Family 2011

Ron Edmondson

Jeremy has proven to be a hard worker and is doing well in his new career in marketing and social media. Merry Christmas! It has been a great year for the Edmondson’s. We spent our first full year in our downtown condo. We love it.

Complimentary Resource – Big Business Marketing on a Small Business Budget

Strategy Driven

Big Business Marketing on a Small Business Budget. At the speed of light (or close to it), digital marketing has leveled the playing field for small businesses competing with big businesses, turning marketing on its head and making it “do-it-yourself” and “free of charge.”

The Greatest Marketing Geniuses of All Time

First Friday Book Synopsis

To check out an abundance of valuable resources and obtain a free subscription to one or more of the BNET newsletters, please click here. * * * Marketing talent is rare enough, but marketing genius only happens once or twice Here is an article written by Geoffrey James for BNET, The CBS Interactive Business Network.

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative.