What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Partisans of rival mobile operating system Android , along with skeptical Wall Streeters , have been raising questions about the company''s ability to keep innovating in the post Steve Jobs era. Then Apple comes out with the next market-creating product, and then they''re innovative again.