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Creating Shared Value: An Interview with Becky Schmitt

HR Digest

From the vantage point of a lifelong career in human resources, Becky Schmitt talked with The HR Digest about the various programs which have put Cognizant on the global map as one of the top companies for star performers. Becky Schmitt: At Cognizant, we are working to create conditions where everyone can thrive.

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Case Study: Should a Hotelier Invest in a New Kind of Online Travel Agency?

Harvard Business Review

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it.