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Customer Intimacy vs. Customer Satisfaction

CO2

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. 2) Product Leader – Best Product or Service. 2) Cultivate your human connections.

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Business Model Generation : Blog | Executive Coaching | CO2 Partners

CO2

Gary Cohen grew the company from two people to 2,200 employees Currently, he is Managing Partner of CO2 Partners, LCC, operating as an executive coach and consultant. These are: Customer Segments – An organization serves one or several customer segments.

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Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

Most people think standard operating procedures are a strait jacket that limits their flexibility. As Chief Marketing Officer Paul Matsen told me, "We use enterprise-wide standards. There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer.

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Strategic Planning Steps

CO2

In healthy and aligned organizations, the stated values and operating values are one and the same. Create a one-page document that contains the company’s operating values, vision, and mission. From the moment we’re able to process thoughts and language, we take cues from other people and our environment.