In the CEO Afterlife

OCTOBER 11, 2011

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. So, why shouldn’t marketing investments in brand equity require the same accountability?

Brand 253

Brand CEO P&L Brand Management 253

Rich Gee Group

OCTOBER 18, 2016

What is size of P&L I should run? It’s not ‘how many years’, it’s more about how many areas do you feel comfortable in the marketing arena? I come from a marketing background — you need creative, technical, statistical, client, financial and communication experience to make CMO.

P&L 150

P&L Tools Bottom-up Skills 150

Great Leadership By Dan

JUNE 19, 2014

He owned the American market (some 60 million at the time), but his dreams were bigger: the entire British Empire (about 400 million). He’d sold his vision: “We will make electricity so cheap that only the rich will burn candles,” which helped him line up investors like the Vanderbilts and J. Try Inventive Negotiation. Go beyond just yes.

P&L 252

P&L Telecommunications Chemicals Film 252

Leading Blog

DECEMBER 13, 2019

L EADERSHIP development is a lifelong process. All day long, the power of bad governs people’s moods, drives marketing campaigns, and dominates news and politics. Helping People Change : Coaching with Compassion for Lifelong Learning and Growth by Richard Boyatzis, Melvin L. It is a theme that runs through most of these titles.

Books 236

Books Leadership P&L Learning-by-Doing 236

LDRLB

AUGUST 15, 2011

For employers, the authors suggest three important implications (p. High pay is potentially satisfying to the extent that an individual worker looks at her/his colleagues that are paid at or above market levels and perceives a significant difference. For employers, the authors suggest three important implications (p.

P&L 125

P&L Organizational Behavior Sample Policies 125

Women on Business

DECEMBER 28, 2010

o Make sure your position has P&L responsibility. Your mentor might be able to help identify and facilitate this. Create visibility and credibility for yourself in the organization. o Take on high profile projects. Identify your value proposition. What do you bring to the table? o Build and leverage these relationships.

Press Release 239

Press Release PR Mentor Discount 239

HR Digest

JANUARY 11, 2024

L-R): Anthony Horton, Chris McCarthy, Stephanie Neal In a recent interview, OpenAI CEO Sam Altman revealed a startling confession: the architect of ChatGPT, a revolutionary language model capable of holding nuanced conversations and generating creative text formats, often struggles to sleep. .

CEO 52

CEO Altman McCarthy Supply Chain 52

Chartered Management Institute

APRIL 7, 2011

This year our Budget requirements (P&L) are in line with previous years. We are coming out of the recession and raw material markets are a particulary "tough challenge". Our Division always achieves the best purchasing performance in the global organization. Afterall, the company needs the cash savings that we generate.

Budgeting 58

Budgeting P&L Motivation Maturity 58

Michael Lee Stallard

AUGUST 5, 2019

By Michael Lee Stallard and Katharine P. To begin to appreciate the emotional demands people in healthcare routinely face, read this eloquent article by oncologist Dr. Martee L. Photo by Online Marketing on Unsplash. It is customary for your doctor to ask you how you are doing when he or she enters the exam room.

P&L 150

P&L Stress Self-aware Human Needs 150

Steve Farber

MARCH 13, 2017

Lublin researched this for her book, but she’s also experienced it first-hand as a corporate speaker and trainer on public relations and marketing topics.She knows that when an organization cultivates a reputation for kindness, it reaps rewards of “more visibility, more publicity, and more business.” Work Inside Out.

P&L 99

P&L Company Hotels Policies 99

Steve Farber

MAY 31, 2017

Marina Lau, a senior marketing manager at JotForm, says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence. As a young girl, I watched his work ethic and success drive him in life and business,” said Sullivan, CEO of Marketing Solved.

Mentor 74

Mentor Quality P&L Hammer 74

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact.

Finance 13

Finance Marketing P&L ROI 13

Surviving Leadership

OCTOBER 29, 2018

The CFO update in particular was excellent – we learned how the company measured financial success, how to read a basic P&L, and what variable costs employees could help control in their jobs. Lesson: You want employees to learn how a business makes, saves, and spends money?

CFO 58

CFO P&L Call Center COO 58

The Practical Leader

FEBRUARY 13, 2012

The L-word makes hard-nosed managers squirm. They’ll often use another L-word — leadership — in complete ignorance of how their loveless “bottom line” orientation is rooted in pessimism and fear. Fear of criticism, fear of failure, fear of getting caught, or fear of speaking up. ” Ya gotta love it!

Airlines 53

Airlines P&L Collins Leadership 53

The Practical Leader

DECEMBER 12, 2011

.” In “First, Let’s Fire all the Managers,” Gary Hamel reports on his study of Morning Star, a $700 million California food producer that “demonstrates how to create an organization that combines managerial discipline and market-centric flexibility — without bosses, titles, or promotions.”

P&L 53

P&L Hamel Open-book Review 53

Harvard Business Review

JULY 25, 2017

Companies spend a lot on marketing communications. And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Avery explains that it is also referred to by its acronym, MROI, or as return on marketing investment (ROMI).

ROI 8

ROI Marketing Marketing Mix Short-term 8

Steve Farber

MAY 31, 2017

Marina Lau, a senior marketing manager at JotForm , says one of her key mentors provided all sorts of practical advice, but it was all built on a foundation of creating a strong sense of inner confidence. As a young girl, I watched his work ethic and success drive him in life and business,” said Sullivan, CEO of Marketing Solved.

Mentor 40

Mentor Quality P&L Hammer 40

Rajesh Setty

OCTOBER 12, 2012

What does matter is being recognized in your target market as one of the key “go to” people in the space you are in. L is for thought leadership. P is for platform. 1) Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market.

P&L 44

P&L eBook Webinar Brand 44

Harvard Business Review

SEPTEMBER 27, 2017

L’Oréal has made a strategic investment in Founders Factory , a digital startup accelerator. At L’Oréal, CEO Jean-Paul Agon signaled the company’s digital transformation when he recruited Lubomira Rochet to be the chief digital officer and a member of the executive team. Here are five: Commit from the Top.

P&L 12

P&L Agility Fashion Media 12

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

In the CEO Afterlife

AUGUST 15, 2011

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand. Leadership.

Class 122

Class Marketing CEO Advertising 122

Harvard Business Review

NOVEMBER 21, 2011

These lower-income shoppers think like savvy CFOs and are willing to pay more for categories that provide a usage benefit as well as a variety of economic benefits for their own "household P&L.". Once a retailer understands the economic benefit a category can provide, it can tailor its merchandising and marketing strategies.

Retail 15

Retail P&L Merchandising Hedge 15

Harvard Business Review

SEPTEMBER 23, 2014

As part of this effort, they discovered that the majority of employees who were advising Janssen on emerging markets had never set foot in those countries. Then assemble small, cross-silo teams and get them in-country to find ways to better deliver healthcare access in that emerging market.

Innovation 11

Innovation P&L Short-term Company 11

Harvard Business Review

FEBRUARY 9, 2011

They do this by building consumer P&Ls through cross-functional teams across marketing, sales, supply chain and finance, much like some companies have built account and product P&Ls. These 'data hogs' likely have different levels of profit based on their spending patterns beyond data plans (e.g.,

P&L 14

P&L Supply Chain Retail Price 14

Harvard Business Review

MAY 24, 2013

She holds the Ernest L. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. Why is P&G making this move, now? P&G is in the midst of a major restructuring, and has laid off thousands of people.

P&L 8

P&L Restructuring Price CEO 8

Harvard Business Review

FEBRUARY 16, 2018

The wars between departments doubled the time required to bring a new product to market because teams were often given conflicting directions. The business unit teams focused on talent, customer segmentation, and marketing. These are just symptoms, however. The underlying problem is bad governance.

P&L 12

P&L How To Finance Metrics 12

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. I remain impressed with the ongoing success of P&G, L’Oreal, Nike, Whole Foods, Pernod Ricard, Apple, and Starbucks.

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

MAY 25, 2018

Our 2017 survey of 170 top Consumer Packaged Goods (CPG) and Retail CEOs, COOs, and CFOs revealed a conscious shift away from traditional mass production and mass marketing practices toward more personalized approaches. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

JUNE 11, 2014

Margo Schlossberg is a marketing manager for a chain of auto repair shops – an environment she prefers to the Fortune 500 company where she previously worked. I was used to working closely with P&Ls at my previous job so I could stay on top of the department’s revenue and profitability goals,” Melton explains. “I

Process 8

Process P&L Case Study Software 8

Harvard Business Review

FEBRUARY 24, 2011

Establish "an unbending standard of performance" : Since 1965, Buffett has annually compared Berkshire's compounded growth in book value per share to the growth in the S&P 500 (plus dividends). In all but seven of these 45 years, Berkshire beat the S&P. Berkshire's talented managers get the P&L independence to run their own businesses.

Letter 15

Letter P&L Net Present Value Insurance 15

Harvard Business Review

MAY 20, 2016

In an effort to explore executives’ motivations for serving on boards, we looked at how board service is evaluated in the executive labor market. ” Similarly, Sempra CEO Debra L. in 2004, and in 2005, her total compensation from her home firm, Whole Foods Market Inc., increased by over $300,000.

Execution 9

Execution P&L CEO COO 9

Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 Therefore, they focused on winning market share by adapting global offerings to meet local needs.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

AUGUST 25, 2014

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. Companies tend to do plans by P&L unit, even when Sales (for good reasons) sells across those units.

Strategy 12

Strategy P&L TQM Strategic Planning 12

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. It also will force the functional service providers to be more market-driven.

Management 14

Management P&L Incubator Finance 14

Harvard Business Review

OCTOBER 15, 2013

People and Organization : In late 2010, GE CEO Jeff Immelt decided to give country managers P&L responsibility for all of GE in their countries and have them report to vice chairman John Rice, who would be stationed in Hong Kong. It was the first time a vice chair would be based in an emerging market.

P&L 8

P&L Fixed Assets Charan Delegation 8

Harvard Business Review

FEBRUARY 13, 2012

I've written about the rising significance of soft skills, including in the March 2011 issue of HBR (coauthored with Kevin L. The CIO has to know what's going on in finance and marketing, for instance, and P&L experience is important even for support functions like human resources.

Execution 15

Execution P&L CFO Globalization 15

Harvard Business Review

NOVEMBER 22, 2016

In the past, marketers have struggled to deliver the higher response rates they need from existing customers — a smaller group than potential new customers. Digital channels now allow companies to fine-tune marketing messages based on observed behavior. USAA is something of an exception, though.

Insurance 8

Insurance P&L CRM Telecommunications 8