Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

They check websites, blogs, or peer reviews that they trust. Gen Xers and Baby Boomers need to realize that how they grew up is affecting the way they are selling and marketing their organizations. But you cannot sell and market to Millennials the same way you were sold and marketed to. Gui Costin marketing MillennialsGuest post from Gui Costin: When it comes to shopping and buying, the Millennial generation appears to play by its own rules.

Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. You can become a Lovemark. * * * Brian Sheehan, author of Loveworks : How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace , is Associate Professor of Advertising at the S.I. Loveworks follows Brian''s books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). Marketing

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Data Can Do for Change Management What It Did for Marketing

Harvard Business

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas. Just as the discipline of marketing has transformed from soft to hard science in the past 20 years, so too will the practice of change. Neasden Control Centre for HBR.

How B2B Marketers Can Get Started with Social Media

Harvard Business Review

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. The Content Marketing Institute reports that social media marketing can help B2B brands build awareness and showcase their expertise. Marketing Social platforms Article

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Coronavirus Crisis: Reasons for Hope During These Dark Times

The Practical Leader

Stock markets should bounce back more quickly than the six years it took the Dow Jones Average from 2007 to 2013 to recover. A month after the outbreak started, 164 scientific papers were already available on PubMed with many more papers undergoing peer review. We are convinced that markets — to the extent they are allowed to operate — working together with high-speed communications technologies, will significantly reduce the harm that could befall us.

Are you a Leader or a Lemming?

Great Leadership By Dan

All of us have a peer group and within that group a select few are viewed as the role models and the others aspire to reach that level of peak performance. The problem rests however in how this pre-occupation with being acknowledged as a “leader” by your peers is perceived by your employees. My most recent peer review included a comment that I needed to get a better car.

Cracking the Behavior Code

Great Leadership By Dan

Marketers claim that cajoling in just the right way will get things done. He is the former Chief Scientist of Express Scripts, the nations largest pharmacy benefits management company, and has authored and published more than 70 peer-reviewed papers. Guest post from Bob Nease: In attempting to explain the nature of physics, Albert Einstein is quoted as saying, “Nothing happens until something moves.”

Your Writing Isn’t as Good as You Think It Is

Harvard Business

They write website copy, memos, reports, blogs, marketing materials, and social media posts. The job of an editor or a peer reviewer is to show you what you cannot see. When good writers are whipsawed by contradictory reviews, it leads to bad results. With sufficient notice and carefully organized review cycles , you can fix problems and keep your writing coherent. You have to write from time to time as part of your job.

Are CEOs Overhyped and Overpaid?

Harvard Business

My focus was on peer-reviewed journal articles (academic papers) that included reliable measures of CEO attributes (e.g., I came up with three major conclusions from this literature review: CEOs Do Matter a Lot. Second, as a 20-year review from 1993 to 2012 showed, CEOs’ judgment affects key strategic and managerial processes , such as staffing, financing, and marketing decisions. How much do CEOs actually matter?

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Good Bosses Switch Between Two Leadership Styles

Harvard Business

When a company has a clear strategy for a new product launch, for example, a leader needs to provide firm directives to get the marketing, distribution, and sales people working together and moving in one direction. If a marketing team is charged with creating an innovative new advertising campaign, for example, a prestigious leader can release the constraints on team members and encourage them to think outside the box.

Simple Digital Technologies Can Reduce Health Care Costs

Harvard Business

Digital therapeutics are being increasingly validated in clinical trials published in peer-reviewed medical journals and are available or are being developed for most chronic diseases. These solutions are new to market and some of them may not be included in the standard offerings of your health insurer or third-party administrator.

10 Tactics for Launching a Product Using Social Media

Harvard Business Review

When it comes to choosing media to support a new product launch, consider the target market. Millennials are turning to Facebook and Twitter, while GenZ, or the iGeneration, is skeptical of brands and places more value on peer-to-peer reviews–even from strangers. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. Marketing

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Focus on Keeping Up with Your Customers, Not Your Competitors

Harvard Business

They’ve redesigned their core processes in the area of procurement (online shopping), talent acquisition (marketplaces), collaboration (social networking), market research (peer reviews), finance (mobile payments) and travel (room and ride sharing). This requires rethinking and redesigning core disciplines: Strategy has to go beyond analyzing markets, making plans, and forecasting the future.

It’s Time to Make Business School Research More Relevant

Harvard Business

The first is what we called the “Lost in Translation” problem, which refers to the fact that almost no managers turn to academic journals (publications like the Academy of Management Annals, the Academy of Management Journal, the Academy of Management Review, the Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, to name a few) for advice on how to improve their skills or practices. spiderstock/Getty Images.

Can Walmart Get Us to Buy Sustainable Products?

Harvard Business Review

In essence, TSC is a data amalgamator, gathering the best peer-reviewed science on the lifecycle impacts and “material” environmental and social issues for a given product category. Sustainability Supply chain Market research Retail & Consumer Goods We all want to buy the best products we can find and afford. But what does “best” actually mean? The ones that offer the best bang for the buck, last the longest, or give us the most pride of ownership?

The Swedish CEO Who Runs His Company Like a CrossFit Gym

Harvard Business

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” There’s more on the less-than-positive end of things: There is still no peer-reviewed evidence suggesting a correlation between CEO physical fitness and firm value. eclipse_images/Getty Images.

How to Manage a Toxic Employee

Harvard Business

Include “supporting material” too: formal complaints, relevant information from performance evaluations, such as 360-degree or peer reviews. Christina Del Villar, the director of marketing at accounting software firm Webgility, managed a small team at a start-up earlier in her career. One employee, Sharon (not her real name), a senior marketing manager, was making the rest of the group miserable.

Projects Are the New Job Interviews

Harvard Business Review

interrogatory genre; the real question will be how well candidates can rise to the "appliject" challenge and help redesign a social media campaign, document a tricky bit of software, edit a Keynote presentation, produce a webinar or peer review a CAD layout for a contract Chinese manufacturer. They're paying below-market rates for their candidate's insights and efforts. Resumes are dead. Interviews are largely ineffectual. Linked-In is good. Portfolios are useful.

When Research Should Come with a Warning Label

Harvard Business Review

His answer is that in a news market overflowing with facts, facts by themselves go unsold; they require a story—and that story, he says mischievously, needs some kind of bias on the part of the author, “a pair of lenses that slide over reality and aim to bring it more clearly into focus.” The researchers looked at systematic reviews conducted between 2006 and 2013. Can a review in 2007 be criticized as biased for not including a study published in 2012?

A Way to Gauge How Well Your Company Is Really Performing

Harvard Business Review

Just change the peer group, and a laggard becomes a leader, or vice versa. We believe that the method, which has been published in a top peer-reviewed journal, is statistically sound. We’ve plotted five randomly selected companies’ 2013 ROA rankings according to three methods: a comparison with the overall market, a comparison with industry peers, and our statistical method. Do you have an accurate sense of how your company stacks up?

Why the Future of Social Science Is with Private Companies

Harvard Business Review

The Reproducibility Project found it could substantively replicate the results of fewer than 40% of 100 high-profile experiments published in peer-reviewed journals. In the human and social sciences, market forces now drive the elite research agenda. But don’t take my word for it: take a good look at how market leaders are experimenting with experimenting—and are more experimentally creative than “traditional” researchers.

The Risks of Health Insurance Company Mergers

Harvard Business Review

The pitch goes something like this: “Synergies will reduce overhead by eliminating duplicative management positions and spreading IT and marketing costs across more members.” A collaboration of the editors of Harvard Business Review and the New England Journal of Medicine , exploring cutting-edge ways to improve quality and reduce waste. In short, premiums actually go up, not down, when insurance markets become more concentrated.

Are Business Schools Creating Higher-Ambition Leaders?

Harvard Business Review

Higher-ambition leaders are able to integrate multiple business disciplines (strategy, ethics, marketing, finance and so on) into a coherent, systemic approach for building a great company. That is because getting faculty from different areas to agree on such a definition — let alone to integrate diverse perspectives — is difficult in an academic world where advancement is based on peer review and recognition in a single discipline.

Why Do Great Ideas Take So Long to Spread?

Harvard Business Review

Watts has demonstrated, in numerous studies that explore everything from how certain songs become popular to how marketing works, that we are very good at telling stories to ourselves that sound true (e.g. Data are hoarded, scientists refuse to collaborate, and grudges can play a role in peer review. Just because a new fact or idea seems right, doesn't mean it will spread like wildfire.

Will You Be Writing Off Your Investment in Egypt?

Harvard Business Review

For decades multinational corporations have poured hundreds of billions of dollars of foreign investments into emerging markets , sometimes preferring the investment climate of "stable" authoritarian regimes over "messy" democracies. A review of the recent literature in economics and political science shows that many have tracked changes in economic growth rates after transitions to democracy, yet there is absolutely no agreement on the key empirics.

Speed Up Your Product Development Without Losing Control

Harvard Business Review

There are real benefits to this real-time business capability: getting to market faster, capturing value quicker, more immediate responsiveness to customer needs. Google combines automated testing with a related process that requires a human peer to review code changes. Together, the automated testing and peer review provide a high level of quality control that frees Google developers to actually work on the needed changes themselves.

Were OkCupid’s and Facebook’s Experiments Unethical?

Harvard Business Review

True, both companies were manipulating users’ emotions, but people don’t seem to mind the daily emotional manipulation that companies engage in every day through marketing and product design. at least, has an Institutional Review Board for just that purpose. So the studies don’t go through the valuable peer-review process, and the findings don’t see the light of day.

Overcoming Fragmentation in Health Care

Harvard Business Review

More work is needed to achieve the drastic change in market forces that is necessary to create a sustainable health care system. Through this commitment, Mayo Clinic physicians and scientists have contributed more than 400 peer-reviewed papers on quality improvement in the last five years. From the Editors of Harvard Business Review and the New England Journal of Medicine. America is a nation of innovators and entrepreneurs.

Strengths-Based Coaching Can Actually Weaken You

Harvard Business Review

I have seen no scientific studies (independent research published in peer-reviewed academic journals) to support the idea that developmental interventions are more successful if they ignore people’s deficits or provide no negative feedback. To date, I have yet to see any independent peer-reviewed studies providing evidence on this. (If