Marketing Personal Power Reputation Technology 
Harvard Business Review
JULY 1, 2014
Employees used to know just your name, your face, your business reputation. And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Technology alone offers several sources of discomfort.
Harvard Business Review
JANUARY 19, 2011
Apple has been tremendously successful and now ranks as one of the most valuable companies in technology — and for that matter, in the stock market overall. If doing your job well depends on accruing and wielding personal power, there are few careers more worthy of study than Steve Jobs'.
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