article thumbnail

Making Your Products Accessible to Underserved Markets

Harvard Business Review

Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. Prahalad argued that the world’s poorest people constituted the “bottom of the pyramid” (BoP) and presented a massive opportunity for the world’s wealthiest companies.

article thumbnail

Competitive Advantage from the Bottom of the Pyramid

LDRLB

The BoP markets are a hotbed for innovation and companies that are able to mold their business models to fit within this paradigm can truly alter traditional business models. Prahalad , the brilliant management guru. Common marketing theories from the 4Ps to the 5Cs have failed when trying to engage the BoP.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Advice for Marketing Executives During Tough Times

Marshall Goldsmith

Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.

Advice 107
article thumbnail

Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […]. Bob''s blog entries Albert Einstein Apple Berkeley Booth School of Business Brilliant Mistakes Brooke Manville C.K.

article thumbnail

Does a Mentor have to Breathe?

In the CEO Afterlife

I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Prahalad and Henry Mintzberg joined me as silent colleagues. By applying Jacobs Suchard’s brands and businesses to HBR’s models, I was able to pin-point weaknesses and bring clarity to missing opportunities.

Mentor 228
article thumbnail

Revealing Leadership Insights From Thinkers50

Tanveer Naseer

Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. In The Innovator’s Dilemma , he looked at why companies struggle with radical innovation in their markets. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.

article thumbnail

Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies. His primary focus has been to help client organizations renew […]. Bob''s blog entries Apple Brilliant Mistakes C.K.