Advice for Marketing Executives During Tough Times
AUGUST 15, 2011
Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. This can lead to a crisis of credibility and a loss of power for the marketer. Align yourself with the rest of your executive team.