Marshall Goldsmith
AUGUST 15, 2011
Q: Do you have any specific suggestions for marketing executives in this challenging climate? During hard times companies often cut back on marketing budgets. As business becomes more competitive, marketing executives face increasing pressure to demonstrate the value that their function is adding to the firm. A: Great question.
In the CEO Afterlife
APRIL 28, 2012
Most importantly, the implications and action steps became an ‘easy sell’ to my team. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Prahalad and Henry Mintzberg joined me as silent colleagues. Human Resources. A client in need of innovation?
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Marshall Goldsmith
FEBRUARY 8, 2018
Deepa Prahalad – Focused on design and emerging markets. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team. Telisa Yancy – Chief Marketing Officer at American Family Insurance. World authority on project management. ’ Game.
Harvard Business Review
APRIL 18, 2014
Prahalad and Stuart Hart’s seminal book The Fortune at the Bottom of the Pyramid gained a wide audience when it was published in 2004 and has continued to be widely read ever since. On the fifth anniversary of the book’s publication, Professor Prahalad was interviewed by Knowledge@Wharton.
Harvard Business Review
FEBRUARY 18, 2013
A fellow business leader complained the other day that although he had repeatedly sought feedback, his team had never told him what they really thought about his management style. My plate is full and my team knows that.". Prahalad and Gary Hamel referred to that in an award-winning HBR article Strategic Intent.
Harvard Business Review
DECEMBER 1, 2010
Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. Bring your team together to identify ways that you can operate with greater sustainability and then set stretch targets.
Harvard Business Review
JUNE 12, 2013
Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.
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