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Reviving Your Business’s Products: Product Revival Strategies

Joseph Lalonde

There will come a time when your business’s products will start to decline in sales. This could be for several reasons: the product might have become outdated, it might not meet the needs of today’s consumers, newer and more innovative products might simply overshadow it. Photo by Pavel Danilyuk.

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Help Your Team Shift from Busy to Productive

Let's Grow Leaders

What do you do to help your team shift from busy to productive? In this episode, we look at three busy day examples and what was preventing each team from being productive, even though they were busy. 05:25 You need to help your team make this shift from busy to productive and model it yourself.

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Getting A New Product Out To Market

Strategy Driven

One of the things that pretty much every business will have to do is to create a product and then sell it. The fact is, however, that creating a product and selling it well is always going to be a major part of ensuring that your business succeeds, so knowing more about this is going to be really helpful.

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Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult. We all know about companies … Continue reading →

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. Lower Costs : No need to hire an ad agency or spend big on production equipment. This is the rebirth of DIY media- think less high production value, and more raw and transparent. The post CEO Marketing Priorities appeared first on N2Growth.

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Leading product strategy and execution

Lead on Purpose

There are many moving parts to product success, including understanding your market and the problems customers in the market face, … Continue reading → Building software platforms and applications that customers love, and will recommend to their peers, takes extreme focus and hard work.

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Going to Market Smarter in the New Economy

To succeed, you must change the way you conceive and build new products as a digital business. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. Download the report today to discover more!

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.