Boost Your Traveling Sales Representatives’ Productivity

Chart Your Course

But for traveling sales representatives, working away from the office has long been a way of life. Many of these representatives cover large territories, potentially encompassing several states, that require them to travel for days or weeks at a time.

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Holiday Travel Brands

Coaching Tip

According to the Holiday Travel Habits National. time market research survey platform—Marriott Hotels. brands for holiday travel. include: HOLIDAY TRAVEL HABITS NATIONAL SURVEY A. HOLIDAY TRAVEL >> Q: When booking a flight for the holidays, how do. hotel chain/Airbnb] for holiday travel to a friend or. airline name] for holiday travel to a friend or. travel. Despite the hassle of holiday air travel, .

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Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

How to Turn Traveling the World into a Career

Strategy Driven

Take a few weeks to think about your reasons for traveling – do you want to experience more of the world? Now that you’ve thought about it carefully and got the right vaccinations , make sure to plan at least a little bit ahead, even if the lack of schedule is precisely why you want to travel.

When is Internet Marketing Worthwhile?

Strategy Driven

Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. The post When is Internet Marketing Worthwhile?

Five rules for executive product leadership

Lead on Purpose

The original idea for starting Lead on Purpose was a recognition that product managers have the need to lead (inspire, motivate, guide) people who do not report them. The leadership role of the product team (PM, PO, PMM, UX) is critical to the success of any organization. Much has been written about where product management should report. The most common departments for product management reporting are marketing, engineering/development and directly to the CEO.

Guest Post: Market Sensing is not Crop Dusting

Lead on Purpose

Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality.

The Difference Between Marketing and Sales

Strategy Driven

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. and setting up a competitive price for the product.

The Strategy Driven Guide to Improving Your Digital Marketing

Strategy Driven

Digital marketing can be a difficult beast to master. More has changed in the last 2 years of marketing than the previous 50, and it’s all thanks to technology, technology integration, and globalization. The key to a successful digital marketing strategy is to use multiple avenues.

Time Is Money: Top Tech Tools to Increase Company Productivity

Chart Your Course

Small business owners surveyed by eVoice similarly reported being habitually distracted from their primary function by tasks such as accounting, receptionist work and office management, marketing, and sales.

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'Tis the Season for (Product) Camping

Lead on Purpose

Are you taking advantage of the many Product Camps or “Un-Conferences” offered this year? Product camps are a great place for product management professionals and leaders to step away from the day-to-day and engage in a day of learning and networking.

How to Use Your Travel Time Productively

Harvard Business Review

I’m not alone: the Global Business Travel Association predicts that business travel spending will hit an all-time high of $1.25 Even if it’s a travel day, it’s still a work day. Business Travel. Managing yourself Productivity Time management Article

Learn How to Market Like Google

CO2

The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google. Technology and its role in travel 2.0

How to Create a Winning Referral Program That Works

Strategy Driven

There are several reasons why referral marketing is more effective than other methods. Referral marketing works because it leverages networks. Unlike doing your marketing all by yourself, you allow your customers to help you. NOTE: Referral marketing is also great for eCommerce.

Guest Post: Watch Out for Flying Monkeys!

Lead on Purpose

Jim’s passion is product management and product marketing. Imagine you’re sitting in a product planning meeting with your favorite product team. As a leader and messenger of the market, how do you handle these disruptions?

Taylor 142

Your Flying Future and a Lesson in Creativity

Kevin Eikenberry

Obviously this blog isn’t about the future of air travel, and none of the submitting companies are clients of ours (yet). Solving our business problems, making leaps in productivity, Customer Service, product development (or anything else), requires the same shift.

When Best Practices Don't Travel

Harvard Business Review

For the last three months, Aaron took his well-tested and highly successful marketing approach and tweaked it for the Chinese market. He promoted it from all angles: the New York angle, the experienced developer angle, and most importantly, the "value" angle — how right now was the prime time to invest in the New York market and how his hot new property would provide the buyer with financial upside and "face."

Winning in the Market Place – Do you have what it takes? : Blog.

CO2

Productivity When you consider who is on your team you no longer have the luxury to be sentimental. Technology and its role in travel 2.0

Blog 98

The Goldilocks Theory of Product Success

Harvard Business Review

Almost 50% of market pioneers fail, and later entrants or organizations that don’t enter a market first often end up being more successful. Being optimally distinct—and marketing yourself as such.

Eliciting Excellence – An Online Leadership and Learning Opportunity

Kevin Eikenberry

No travel.

Entrepreneurship in American History

Coaching Tip

Only when John Rolfe introduced West Indian tobacco in 1612 did Virginia find an export that had a market that grew explosively and made Virginia rich. Economic progress is the product of successful habits--and there is no better teacher than a little adversity.

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Communicating with customers

Lead on Purpose

Travel budgets are typically flush with cash, optimism abounds and your desire to discuss company direction is high. A lot of suppliers are spending time internally focused, curtailing travel expenses.

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Simple Methods to Grow Your Small Business

Strategy Driven

Use a variety of marketing techniques. Marketing plays a key role in business success. When done correctly, marketing campaigns have the power to advertise your products and services to a global audience, drive traffic to your site, and establish you as an authority in your industry.

You Found Your Product-Market Fit. Now What?

Harvard Business Review

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts?

B2B 12

Ways You Can Make Money Online

Strategy Driven

You can even work while travelling, which seems to be an option that many people are choosing. There is an abundance of people who are after people who can code in order to help them build websites, or help in designing products such as applications for mobiles.

What Really Makes Customers Buy a Product

Harvard Business Review

But there is a touchpoint that is even more influential, which marketers rarely think about and almost never measure: observing what other customers actually do. The New Tools of Marketing. So what can marketers do about it? Fourth, build in peer observation to product launches.

Why I Love Starbucks.

Rich Gee Group

A new product or service is introduced. I’m regularly on the road to travel, meet new people, network, and bump into friends and colleagues. Their products are consistent from store to store, so I always get my Venti Zen Green Tea (with only one teabag) for $2.07 (a deal).

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Executives’ Biggest Productivity Challenges, Solved

Harvard Business Review

Robert Pozen knows a little something about thriving at the top — he’s the former chairman of MFS Investment Management, a senior lecturer at Harvard Business School, and the author of the book Extreme Productivity. So how do you handle the demands of international business travel?

CEO 16

How to Make Your Ideas Contagious

Leading Blog

From these examples and his own research, he has assembled six principles or STEPPS for making products, ideas, and behaviors more likely to become popular : Social Currency: We share things that make us look good. Triggers: How do we remind people to talk about our products and ideas? Making things more observable makes them easier to imitate; products and ideas that advertise themselves. Practical Value: Products and ideas we can use. Marketing

How To 240

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. The principle then travels down through the various functions, and ends at sea level with an individual’s daily “to do list.”

Take Your Business To The Next Level By Building It Into A Brand

Strategy Driven

Virgin are known for their worldwide operations in a number of industries, from travel to banking. Use Clever Marketing. Now you have your brand name, you need to market it. Many companies now turn to internet marketing to get their name out there.

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7 Ways To Attract Attendees To Your Corporate Event

Strategy Driven

Nearly everyone is on social media these days, making it an incredibly useful marketing tool for businesses like yours. Just like you promote your product launches or promotions, you should speak about your event across all of your social media platforms.

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Write a Resumé that Travels Across Countries and Cultures

Harvard Business Review

But although it is true that all markets have certain nuances, the central purpose of your resume — to "sell" you and your skills to the role in question — does not change as it travels across cultures. For example, you may have commenced as a Production Manager, then been awarded with full control of quality assurance for the firm after six months.

Four Ways to Market Like a Startup

Harvard Business Review

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. Too often, marketers set well-defined financial goals for a campaign's impact but fail to define clear objectives for learning about their customers.

Collaboration is the Key to Providing Consistent Brand Value

Leading Blog

This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. Don’t let anyone indulge in badmouthing or finger pointing - it''s non-productive and destructive. Marketing

Brand 312

The Disadvantages of Using E-mail to Sell

Strategy Driven

Some people use email to sell products, to avoid the humiliation of rejection. When trying to sell products or services to a new client, it’s not possible to gain a customer’s trust through an email, which makes the foundation of a long-term relationship very weak.

What Could a Life GPS® Do for You in 2017?

Next Level Blog

I have a friend who likes to visit twice a month, I also have family a couple hours away, and then work travel. With this time I hit the farmers market on the weekend which I had been wanting to do. Life GPS executive presence leadership mindfulness productivity

Power of Customer Reviews Online and Why You Need Them

Modern Servant Leader

In the old days, selling your product or service consisted of developing the item, selecting a market and screaming your message as loud and often as you could. Whether your message traveled on TV, Print or Radio, the model was consistent – a one-way message.

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The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

The New Tools of Marketing. Your company is probably less fortunate in the markets it serves, and if you don’t buy your trademark as a keyword to show your search ads, Google will try to sell your trademark to your competitors, a tactic which some courts have allowed. HBR STAFF.

How Unilever Reaches Rural Consumers in Emerging Markets

Harvard Business Review

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. The challenges – market development, product design, logistics, communication — deter many companies from even considering rural markets in developing countries. Particularly in Asia, Unilever has pioneered a number of innovations that it has exported to other regions in its focus on addressing rural market opportunities.

Brand 14

Don't Underestimate China's Luxury Market

Harvard Business Review

China's luxury market — and the global phenomenon of " trading up " — are well known. Yet when China's consumer markets recently experienced short terms blips, several doubters promptly questioned the pace of their long term growth.

Looking to communicate with your best consumers?

Strategy Driven

Brands don’t have to be active healthy lifestyle companies or have a consumer product. Let your customers imagine their lives with your product, and then make them wonder how they could ever live without it. Too many products innovate because they can, not because they should.

Brand 92

How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. The New Marketing Organization.