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LVMH, Hermès, and the Danger of Going 'A Little Bit Public'

Harvard Business Review

Academically, there are a multitude of studies which have found one superior to the other, in a variety of different markets, country, and controlling group cultures. However, as a result of pressure by some family members to cash out of the company in the early 1990s, the company listed 25% of its voting shares on the public market.

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A New Framework for Customer Segmentation

Harvard Business Review

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.

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Trust, Transparency and Value — How Google Is Working to Improve Online Advertising for Everyone - SPONSOR CONTENT FROM GOOGLE

Harvard Business Review

By Sridhar Ramaswamy, Senior Vice President of Ads & Commerce, Google. Time Is of The Essence: How Leading Marketers Match Messages to the Right Moments. How Leading Marketers Get Time on Their Side. How Leading Marketers Get Ahead in Today’s Data-Driven World.