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Maximizing ROI With Smart Marketing Automation Strategies

Strategy Driven

And one of these variables is smart marketing automation strategies. For this reason, today we want to focus on how to use marketing automation to calculate ROI. Understanding ROI Maximization ROI maximization refers to the process of increasing the return on investment for every marketing dollar spent. Start reading.

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How to Write a Reference Letter (With Examples)

HR Digest

If you want to know how to write a reference letter, we explain more about this process and its results. You will find out what a reference letter is and how to write it properly. You may need to apply for a new job, and a reference letter could be a huge help in getting a new job. . What Is a Reference Letter.

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Job Candidates See Red Flags When Employers Refer to the Workplace as ‘Family’

HR Digest

Is it a red flag if an interviewer refers to the company as a ‘family’ during an interview? In the job market, phrases like “company family” may sound appealing, but they can signal deeper issues within an organization. According to a study by People Managing People, nearly 1 in 5 job candidates think so.

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Marketing Playbook

Eric Jacobson

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Using example proven strategies and tactics, checklists, tools and action steps, you’ll learn how to how to effectively use social media, blogs, video, online and offline marketing, your website and more.

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When Skills Are Mismatched In The Labor Market

The Horizons Tracker

While it would be lovely to believe that everyone is well matched to their role and no skill goes to waste, the reality is that the labor market is riddled with the poor allocation of skills. The post When Skills Are Mismatched In The Labor Market first appeared on The Horizons Tracker.

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Great Tips to Improve Your Marketing Skills

Strategy Driven

Marketing is one of the most vital elements of any business and can often make or break a company’s success, which is why it pays to boost your marketing skills. Understanding is easily one of the most important things you could ever have when looking to improve any ability, especially one such as marketing.

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The Untapped Market Of People Skilled Through Alternative Routes

The Horizons Tracker

In a recent article , I looked at how skills-based recruitment can help people who are traditionally overlooked get given a fair crack in the labor market. This requires a collaborative effort to restructure the labor market and eliminate the obstacles that prevent STARs from reaching their full potential.

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