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Incentivizing Reviews May Not Benefit Companies

The Horizons Tracker

New research from BerkeleyHaas looked at whether giving people incentives to write online reviews can help sellers. This research has given us a new perspective on how reviews affect sales and profits. They wanted to see if offering incentives for reviews had any impact on day-to-day marketing.

Review 107
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The Importance of Omnichannel Marketing for Shopify Stores

Strategy Driven

With the rise of multiple digital channels, it has become essential for Shopify store owners to adopt omnichannel marketing strategies to reach and engage customers across different platforms and touchpoints. What Is Omnichannel Marketing? Why Is Omnichannel Marketing Important for Shopify Stores?

Marketing 103
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AI-Powered Resume Review: How to Use ChatGPT to Improve ATS Compatibility

leaderCommunicator

In a highly competitive job market where every applicant is qualified and somehow has at least five years of experience, more companies turn to Applicant Tracking Systems (ATS) to expedite the hiring process.

Review 164
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Fast-Moving Labor Markets Aren’t Always Good

The Horizons Tracker

Given the complexity of the labor market, analyzing such flows is far from straightforward, however. Understanding the answer to this question is crucial for devising policy solutions that address the underlying causes rather than merely treating the symptoms of an inefficient labor market.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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Seven Marketing Trends That Guarantee Business Success

Strategy Driven

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies. So, how does blogging boost digital marketing success?

Trends 92
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Disruptive Marketing book review

CEO Blog

I read a book - Disruptive Marketing - What Growth Hackers, Data Punks, and Other Hybrid Thinkers can Teach us about Navigating the New Normal by Geoffrey Colon. (no Partly I love it just because I love marketing. But mostly I love it because Colon understands that marketing has changed and is changing. In short - I love it.

Marketing 100
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. Reviewing, reporting, and refining for better results. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. Leveraging intent data.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.