Stefan Ries on SAP’s Most Comprehensive Workforce Skills Upgrade

HR Digest

SAP SE Executive Board Member and Chief Human Resources Officer, Stefan Ries explains how he is utilizing AI and Big Data to advance HR analytics as the foundations for a successful global future. Stefan Ries: In 2017, SAP started a transformation of our Services & Support Business as we had learned that the demand for service and support for our customers has been changing. Stefan Ries: The old days of HR are over.

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Build a Brand – Not Just a Career

Women on Business

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. A book that readers of Advertising Age recently selected as “the best book they’ve ever read on marketing.”

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The Tragic Fall from Specialist to Generalist: Starbucks, the Latest.

In the CEO Afterlife

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth. Market share doubled, and the company went on to enjoy 15 uninterrupted years of earnings growth. Marketing. In the CEO Afterlife. Main menu Home.

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Ries & Trout Were Wrong: Brand Extensions Work

Harvard Business Review

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. In a subsequent 1993 book, The 22 Immutable Laws of Marketing , they doubled down on their anti-extension advice saying "a line extension ultimate leads to oblivion" and warning that to be successful you have to narrow a brand's focus.

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7 Steps to Getting Your Startup Story Right

Rajesh Setty

Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. Because the ecosystem has to match the market needs and the phase of the company and both keep changing along the way. entrepreneurship Main Page amplify clarify eric ries gamify identify simplify solidify steve blank verify

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Lean startup, lean company

Lead on Purpose

This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Ries gives a detailed personal example of this concept from his work at IMVU. Eric Ries does a great job of bringing out important theories and models that will help you succeed whether you’re starting a new company or creating new products at an established corporation. —.

0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.” In This episode, You’ll Learn: The value of high level involvement with the market. Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process.

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A Dozen Lessons for Entrepreneurs

Leading Blog

What follows are some of the thoughts that resonated with me: Eric Ries: “The mistake isn’t releasing something bad. A startup has to make something it can deliver to a large market, and ideas of that type are so valuable that all the obvious ones are taken. T REN GRIFFIN, who writes the well-read 25iq blog , has assembled a collection of insights for entrepreneurs from some of the most successful venture capitalists and coaches of business founders in the world.

Wiki Brands - CEO Blog - Time Leadership

CEO Blog

Mostly it was inspiring because I like marketing and social media and this book is at the intersection of those fields. Al Ries is one of my brand heros. Marketing cannot fix a bad product. CEO Blog - Time Leadership Monday, December 27, 2010 Wiki Brands According the the NY Time is a good season to forgive. I agree. Beautiful snow in NY today. Over a foot. Storm is mostly done now. Just blowing and digging out. The RuMe bags I gave for Christmas went over well.

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Celebrating 10 Powerful HR Leaders

HR Digest

Their success is the result of an unwavering leadership acumen in the face of a hyper-competitive market. Stefan Ries, Member of the Executive Board, SAP SE, Chief Human Resources Officer. Never have HR leaders had to handle so much change so rapidly. The modern economy demands transforming companies endlessly, necessitating profound changes in the workforce and talent strategy.

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White Gold: A Story of Persistence

RapidStart Leadership

The mine is part of Compass Minerals , a conglomerate with a market capitalization of $2.5 Eric Ries Click To Tweet. With obstacles, frustrations and nay-sayers, how do you find the persistence you need to succeed? It’s one thing to have a great idea or an inspiring vision. Sticking with it until you are successful can be an entirely different matter.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. Here are five new attributes that I think marketing agencies will need to develop to survive: 1. Eric Ries brought the concept of the Lean Startup into our zeitgeist. Marketing

The New Psychology of Business Models

Ask Atma

for business models draws on the work of several very bright entrepreneurs and thinkers, including: Alex Osterwalder, Steve Blank, Eric Ries, and Ash Maurya. What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. This idea would then be expanded into products/services to address the possible market need.

Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. In response to Ries’s book , GE adopted lean methods and built its Fastworks program around them. During Immelt’s tenure, GE’s stock market value fell by about half.

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Build Your Brand as a Relationship

Harvard Business

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. Marketers have an opportunity to redefine brand roles in every industry.

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Digital Pioneers on Paper

Harvard Business Review

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies. The key: Godin, Ries, and Vaynerchuk are all practicing what they preach. Marketing MediaAre books dead?

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The Right Way for an Established Firm to Do an Innovation Pilot with a Startup

Harvard Business

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” Instead of doing another pilot with an even more sophisticated API, the legacy and startup agreed to market the initial API throughout the firm. artpartner-images/Getty Images. For innovation-hungry legacy firms, partnering with a startup can be appealing.

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CEOs Should Think Like Founders, Not Just Managers

Harvard Business

In 2001 the list of companies with the highest market caps was dominated by blue chips. The market now rewards the long-term vision and continual investment in new growth represented by these younger enterprises. They do not focus their energies on incremental growth through endless optimization, but instead look to leverage their company’s assets to build new offerings, move into new markets, and create next-generation solutions. TodUdom/iStock.

The Barriers Big Companies Face When They Try to Act Like Lean Startups

Harvard Business

Bennett Blank, an executive at Intuit, the software company that makes Quicken and TurboTax, explained it this way: “If we go back about 5 years, the problem was that it was taking too much time and too much money to launch new ideas, and we were not happy with the number of ideas succeeding in the market… We were spending lots of time on planning and thinking, rather than testing ideas with our customers.” Ramazan Balay.

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Why Your Social Media Metrics Are a Waste of Time

Harvard Business Review

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence. Many companies use the wrong metrics to measure their performance, especially when it comes to social media.

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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. Tech start-ups employ the Minimum Viable Product (MVP) concept, made popular by Eric Ries in The Lean Start-Up , to test product hypotheses with minimal resources.

Don't Let the Minimum Win Over the Viable

Harvard Business Review

The widespread adoption of Eric Ries 's work beyond Silicon Valley has been a godsend for innovators. The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. As Ries writes, some entrepreneurs hear "minimum viable" product as "smallest imaginable" product.

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The Hidden Costs of Initial Coin Offerings

Harvard Business

This approach to structured experimentation from the entrepreneur’s perspective, popularized by Eric Ries’ The Lean Startup with concrete steps for how to de-risk the venture in the most capital efficient way , has been widely embraced as the gold standard for how to approach the commercialization of radical new ideas. Today, Ethereum’s market capitalization is $24 billion. Renee Comet/Getty Images.

A Refresher on Discovery-Driven Planning

Harvard Business

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. Here you “benchmark the key revenue and cost metrics in your business against the market and against firms offering the most-comparable products.” You’re working on a new venture and you know you’ve got to create a plan to execute it.

How GE Applies Lean Startup Practices

Harvard Business Review

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. They became a tight group as they went down to the factory floor and built products together and looked at market research together. According to their 2013 Year-in-Review, in the first year, Ries trained 80 coaches exclusively dedicated to FastWorks. GE is an ideal laboratory for applying Lean practices because of its scale,” Ries says. We are all lean now — or soon will be.

Stop Believing That You Have to Be Perfect

Harvard Business Review

The goal, says Eric Ries of The Lean Startup fame, is to create a minimum viable product that you’ll fully expect to iterate over time. financial markets and mentioned his indictment — and subsequent exoneration — during the crisis, I received an angry note from his wife: why did you have to include that ?

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Big Bets vs. Little Bets and the future of HP

Harvard Business Review

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it. So they hired SRI International to do some market research.

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Scaling Is Hard. Here's How Akamai Did It.

Harvard Business Review

The Lean Start-Up movement, as exemplified in Eric Ries' book The Lean Start-Up , has appropriately focused a great deal of attention on the hard decisions and techniques required to create a company from nothing. But once the company has honed in on a strong value proposition and found initial product-market fit, what is the best approach to scaling it? I have been thinking lately about how hard it is to scale start-ups.

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How Big Companies Should Innovate

Harvard Business Review

So how do you empower your corporate innovators to bring their ideas to market? If they'd been able to pay the same amount for different packaging on the open market, what would the outcome have been? To encourage this activity, you give a bunch of your excess widgets to a team and ask that they market them as something new and different. Free access to salespeople, manufacturing capacity and marketing dollars all can inhibit the generation of sustainable business models.

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Become a Company That Questions Everything

Harvard Business Review

For companies seeking to innovate, adapt to change, and maintain an edge in fast-moving, competitive markets, a questioning culture can help ensure that creativity and adaptive thinking flows throughout the organization. To encourage company-wide questioning, The Lean Startup ’s Eric Ries says, “It’s not about slogans or putting up posters on the wall — it’s about the systems and the incentives you create to promote the behavior.”

How GE Stays Young

Harvard Business Review

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. Marketing plays a catalyst role, providing growth funding. As I described in a previous post , GE is working with Eric Ries, a Silicon Valley entrepreneur and author recognized for pioneering the Lean Startup movement. GE is an icon of management best practices.

Which Social Network Makes Your Customers Buy?

Harvard Business Review

They have marketing departments retaining outside social media consultants. They pay content marketing firms to write company blogs and produce YouTube videos. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience. We approached brand awareness, a traditional marketing goal, in a new way through social networks.

The Danger of Celebritizing Entrepreneurship

Harvard Business Review

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. There's no doubt technology entrepreneurship is becoming its own kind of celebrity.

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The Danger of Celebritizing Entrepreneurship

Harvard Business Review

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. There's no doubt technology entrepreneurship is becoming its own kind of celebrity.

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Looking to Join the Lean Start-up Movement?

Harvard Business Review

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. There is a growing sense that so-called lean start-up techniques — developing a minimal viable product, learning in the marketplace, and pivoting based on market feedback — can help to unleash this potential. I love Lean.

The Rise of UX Leadership

Harvard Business Review

They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. The gap is growing between traditional sales-and-marketing-driven behemoths with their "customer-centric" approach and the new breed of organizations like Square and Zipcar, who have a "UX-centric" culture. Fortunately, there is a great training ground for new UX leadership: the startup market.

Is Bias Fixable?

Harvard Business Review

This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. But the opposite can be true, too: for instance, Sarah Milstein and Eric Ries designed the 2013 Lean Startup Conference with the intention of inclusion. "As a brown woman, your chances of being seen and heard in the world are next to nothing," he said. For your ideas to be seen, they need to be edgier."

If You Want to Lead, Read These 10 Books

Harvard Business Review

He lays out the theory that has changed the way we think about innovation: disrupters enter the market with low-end or new market innovations and eventually upend an industry. In The Lean Start-Up , Eric Ries, a next generation thought leader and a clear successor to Clayton Christensen, provides a scientific approach to managing innovation, whether at a one-person start-up or Fortune 100 company.

Build Your Reputation the Rachael Ray Way

Harvard Business Review

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Ray, too, had her own immersion experience, albeit in Albany, New York, where she started as a food buyer for a gourmet market, eventually teaching 30 minute cooking classes when they couldn't find a chef who would accept their low rates. It's often hard to deduce how someone becomes known as a leader in their field.

The Most Innovative Companies Don’t Worry About Consensus

Harvard Business Review

When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. Instead of driving consensus, “the market breaks the vicious circle [of having to convince a variety of stakeholders].” Consensus is a powerful tool. We hope they’d be as sure as possible that their teams are ready, that their strategies are sound, and that they’d done their diligence.

In Big Companies, Lean Is Only One Piece of the Puzzle

Harvard Business Review

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. A good management team will be dedicated to creating product market fit, otherwise the business will flounder.

The 5 Requirements of a Truly Innovative Company

Harvard Business Review

Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators. For a product or service to be counted as innovative at Whirlpool, it must be unique and compelling to the consumer, create a competitive advantage, sit on a migration path that can yield further innovations, and provide consumers with more value than anything else in the market.