First Friday Book Synopsis
FEBRUARY 23, 2011
Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands Bernd H. Schmitt Free Press (1999) In an earlier book, Marketing Aesthetics (1997), co-authored with Alex Simonson, Schmitt argues that “most of marketing is limited because of its focus on features and benefits.&#
HR Digest
MAY 3, 2021
From the vantage point of a lifelong career in human resources, Becky Schmitt talked with The HR Digest about the various programs which have put Cognizant on the global map as one of the top companies for star performers. Becky Schmitt: At Cognizant, we are working to create conditions where everyone can thrive.
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Harvard Business Review
SEPTEMBER 21, 2015
Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. But Lotta wasn’t yet ready to gamble a significant portion of her marketing budget on it. Dan continued.
First Friday Book Synopsis
JUNE 4, 2011
The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives Michael J. Wolf Crown Business (1999) Note: I read this book when it was first published and recently re-read it, curious to know how well its core concepts have held up since then. My conclusion is that they have held up very well. If anything, [.].
First Friday Book Synopsis
APRIL 16, 2011
Brand Sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Free Press (2005) The Interdependence of Branding and Sensory Awareness Note: I read and reviewed this book when it was first published and re-read it again in combination with reading Eric du Plessis’ recently published book, The Branded Mind: What Neuroscience Really Tells (..)
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