Is Business a Combination of Sport and War?

In the CEO Afterlife

The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. Their horizon is markets that do not exist.

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Is Business a Combination of Sport and War?


The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. Their horizon is markets that do not exist.

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Local Marketing Tips For Beginners

Strategy Driven

For a local business, one of the more difficult things you will have to do is market for your business and make the best possible impression with your audience. When you are marketing a business for a local town or city it isn’t the same as working for an international brand.

Brand Marketing Campaigns That Expose You To New Markets

Strategy Driven

The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. The battle that is fought in the trenches is the marketing campaign.

11 Proven Ways to Turn Your Culture into a Culture of Innovation

Innovation is a team sport, not a siloed endeavor. Whether it’s a method, ideation challenge template, go-to market strategy, or something else entirely, you have a higher likelihood of success if there’s. that allows them take ideas to market quickly. 11 Proven Ways to.

10 Offline Marketing Methods You’ve Probably Never Considered

Strategy Driven

Digital strategies dominate much of the marketing methods used today, and online forms of marketing are deemed to be the only way to get results. The digital age means that we use the internet for most things, but successful marketing can be achieved by offline means as well.

Stock Market Highs & the Election Buried This HUGE Story

Coaching Tip

Much like a great sports play; to appreciate a great market forecast, you have to see it. In each of these four markets, the unfolding trends have (once again) reached critical junctures. Get your report -- How to Find Real Opportunities in the Markets You Trade -- FREE. This article was syndicated by Elliott Wave International and was originally published under the headline Stock Market Highs & the Election Buried This HUGE Story. Chart of the Day.

Marketing Your Restaurant: 4 Strategy Driven Tips that are Guaranteed to Work

Strategy Driven

As is common to any lucrative field of business, it’s also an extremely crowded and seemingly saturated market. As you probably have that part covered, we are going to concentrate on the second most important aspect of running a successful business in this sector, which would be marketing.

A Few Parallels Between Sports, Life and Leadership


Home Go to Guest Posts Disclaimer A Few Parallels Between Sports, Life and Leadership Last few months, I have been playing Table Tennis regularly. That’s what every sport teaches us!

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99% of Marketing Spending is Wasted

CEO Blog

I wrote an article a while ago on " The Fallacy of ROI on Marketing " and reused the concept in my book " Zero to $2 Billion - The Marketing and Branding Story Behind the Growth ". Marketing success really is about math but you never know some of the variables. Marketing is a bit like sales as far as success rates goes. What they really watch is sports and entertainment.

Stop Comparing Management to Sports

Harvard Business Review

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Good management is not like a competitive sport. Why sports metaphors are damaging.

Five championship strategies

Lead on Purpose

Dealing with Conflict | N2Growth Blog

N2Growth Blog

Leadership is a full-contact sport, and if you cannot address conflict in a healthy, productive fashion then you should not be in a leadership role.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Sports teams with momentum go on inexplicable winning streaks while opponents can’t seem to string two wins together no matter how hard they try or how ‘talented’ their roster.

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The 7 E’s Required for Social Media Success

Modern Servant Leader

In this series of traditional and social media marketing messages, Domino’s Pizza confessed to poor quality and said they would change. My favorite Sports store, Gazelle Sports , does a great job at this. There are 7 E’s required for social media success.

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Why Sports Are a Terrible Metaphor for Business

Harvard Business Review

The buzz around the biggest game in America’s biggest sport is, as always, about more than football. Even as high-minded a publication as The Economist gets caught up every so often in the connections between sports and business. So the question becomes: What can sports in general, and football in particular, teach us about competition and success, talent and teamwork, value and values? Here’s what’s wrong with making analogies between sports and business.

7 Tips For Improving Brand Reputation

Strategy Driven

Sponsoring local charities or sports teams. Internet Marketing. Internet marketing is the best way to achieve this, so approach experienced and reputable marketing firms to see how they could help you. Influencer Marketing.

The Ten Greatest Promotional Products of All Time

Strategy Driven

In the 150 years since the modern era of promotional marketing began almost every class of product has been custom branded. Cost effective and practical, these ten promo classics continue to deliver for marketers the world over.

Lessons for Managers from Wisconsin and Duke Basketball

Curious Cat

While the market for players making the NBA is very limited, elite teams will have multiple players whose careers will set them for life. And there is a much greater market for players internationally. What can managers learn from Duke and Wisconsin’s basketball teams?

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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments.

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Brand Identity: 5 Basic Steps You Need to Cover

Strategy Driven

To ensure you stay on track, always keep those four elements in mind, and regularly ask yourself and your marketing and design team these questions: Recognition: What will customer think or remember when they see insert-logo or insert-image?

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The Power of an Enemy

In the CEO Afterlife

As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” Like a sports scorecard, competitive spirit demands measurement and accountability of performance.

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How to Boost Your Business’ Appeal

Strategy Driven

An example of this would be refraining from investing in the flashiest sports car available, and instead buying something a lot less conspicuous — fear not because buying, say, a 4×4 wouldn’t necessarily have to mean that your next car choice need be a boring one.

20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods.

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Complexity has many definitions; excessive complication is the simplest.

How to Increase Your Golf Business Revenue

Strategy Driven

Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future. Entrepreneurship Marketing & Sales business management entrepreneurship golf marketing and sales strategydriven

10 Leaders who are the Brand

In the CEO Afterlife

Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand. Now Chair of Nike, Phil Knight is best known for linking the spirit of American pop culture to sports by capturing the public’s idolization of athletic heroes.

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2 Debt Instruments Pose Peril to Millions of Investors

Coaching Tip

markets -- now, via this risk-free offer to the Financial Forecast Service. Here's a chart and commentary from our October Financial Forecast : Another bond market revisitation from the last credit mania is the "red-hot" market for payment-in-kind (PIK) bonds.

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Is Political Correctness Coming to a Brand near You?

In the CEO Afterlife

The controversy over American sports team branding and mascots has been going on for years. Branding Leadership Life Marketing Strategy Albino Rhino Beefeater Brylcreem Budweiser Business Christian Brothers Earls Restaurants Ipana Toothpaste Leaderhip Nike

Why Strategy Withstands the Test of Time

In the CEO Afterlife

Coke isn’t wasting time assessing non-beverage markets or searching for food acquisitions. The proof is in the numbers; Coke’s profit and market cap consistently outpaces their beverage and food rival, PepsiCo. .

Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Clear visions work for inventors, athletes, sports teams, nations, and companies of all sizes and shapes. To every one of us, the future is important. Maybe it’s because the future is where we are going to spend the rest of our lives.

6 Reasons Marketing Is Moving In-House

Harvard Business Review

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

10 Exceptional Strategies For Extraordinary Executives

N2Growth Blog

In the world of sports, botched plays are typically a result of miscommunication. Marketing matters. Unfortunately, in most organizations marketing is a haphazard practice. Marketing is the epitome of delayed gratification. Marketing is a marathon not a sprint.

Make Your Marketing Content Useful

Harvard Business Review

Marketing messages are for consumption, just like products. Until that point, we had done no formal marketing. Though it uses traditional marketing tactics, such as sponsorships and commercials, it also produces The Red Bulletin , a monthly magazine (print and digital) that delivers stories about sports, adventure, music, and other topics its target audience cares about. Ideally, marketing content should function the same way. Branding Communication Marketing

When to Ditch the Leadership Love-in

In the CEO Afterlife

So to use a sports analogy, I ask you to consider the mindset of 2-14 coaches Jim Caldwell of the Colts and Hue Jackson of the Raiders as they neared the end of the 2011 NFL season. And it doesn’t matter whether you run a Fortune 500 company, a sports team or the local PTA.

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Since the pace of marketing is now determined by everyone with access to the internet or a mobile device who can gleefully tweet, post, or blog their feelings and experience, customers can instantaneously become an extension of your company’s story—for good or bad. In sports, every second matters.

Why Leaders Need to Think More Like Professional Gamblers

Leading Blog

He went on to start two successful gaming companies, Matchbook, a sports betting exchange community, and Smartodds, which provides statistical research and sports modeling services. Ankersen’s insight was this: soccer is one of the world’s unfairest sports.

How to Market to the iGeneration

Harvard Business Review

Schneider Associates (SA) partnered with The Pollack PR Marketing Group (PPMG) to uncover the unique personalities and preferences of iGens. We believe the findings apply to marketing of all types. Generational issues Marketing

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10 Insights from the 100 Most Creative People in Business

In the CEO Afterlife

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Why is creativity so important in business?

Leadership Lessons from the World Cup

Chris Brady

» June 10, 2010 Leadership Lessons from the World Cup Whether one is a sports fan or not, it would be hard to avoid the hype surrounding the 2010 World Cup in South Africa, which begins today. It is truly THE cosmopolitan sport.

Collaboration Is a Team Sport, and You Need to Warm Up

Harvard Business Review

The main reason is that the problems we have to solve — whether deciding company strategy or bringing an innovative offering to market — are more complex than they have ever been. Bringing an innovation to market especially needs a mix of left- and right-brain people — visionaries and ditch-diggers, stubborn idealists and open-minded pragmatists. Don't segregate engineering from marketing, HR from finance, and so on.

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Mistakes That Hinder Sales

Strategy Driven

Playing to Win : The Sport of Selling and How You Can Win the Game by Allen Guy. Playing To Win is a convergence of sports analogies and practical business skills to educate and entertain readers as they further develop their sales abilities.

The BIG Secrets of Enthusiastic Emotional Engagement

Strategy Driven

Management & Leadership Marketing & Sales Practices for Professionals business management buy gitomer buygitomer emotional engagement employee engagement Jeffrey Gitomer marketing and sales strategydrivenWhat is engagement?