Is Business a Combination of Sport and War?

In the CEO Afterlife

The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. Their horizon is markets that do not exist.

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Is Business a Combination of Sport and War?

LDRLB

The notion of business as a combination of sport and war was attributed to Emile Herzog (1885-1967), a French author who used the pen name, Andre Maurois. As for sport, the game of market share was an easy way to track success. Their horizon is markets that do not exist.

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Stock Market Highs & the Election Buried This HUGE Story

Coaching Tip

Much like a great sports play; to appreciate a great market forecast, you have to see it. In each of these four markets, the unfolding trends have (once again) reached critical junctures. Get your report -- How to Find Real Opportunities in the Markets You Trade -- FREE. This article was syndicated by Elliott Wave International and was originally published under the headline Stock Market Highs & the Election Buried This HUGE Story. Chart of the Day.

Brand Marketing Campaigns That Expose You To New Markets

Strategy Driven

The world of business is kind of like a contact sport because you’re aggressively trying to outsell your competition and prove to the world why you’re just plain better than they are. The battle that is fought in the trenches is the marketing campaign.

A Few Parallels Between Sports, Life and Leadership

QAspire

Home Go to QAspire.com Guest Posts Disclaimer A Few Parallels Between Sports, Life and Leadership Last few months, I have been playing Table Tennis regularly. That’s what every sport teaches us!

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Local Marketing Tips For Beginners

Strategy Driven

For a local business, one of the more difficult things you will have to do is market for your business and make the best possible impression with your audience. When you are marketing a business for a local town or city it isn’t the same as working for an international brand.

10 Offline Marketing Methods You’ve Probably Never Considered

Strategy Driven

Digital strategies dominate much of the marketing methods used today, and online forms of marketing are deemed to be the only way to get results. The digital age means that we use the internet for most things, but successful marketing can be achieved by offline means as well.

Marketing Your Restaurant: 4 Strategy Driven Tips that are Guaranteed to Work

Strategy Driven

As is common to any lucrative field of business, it’s also an extremely crowded and seemingly saturated market. As you probably have that part covered, we are going to concentrate on the second most important aspect of running a successful business in this sector, which would be marketing.

Stop Comparing Management to Sports

Harvard Business Review

Often, when I’m asked to give a speech on strategy at some company event or conference, I find that one of the other speakers is a former professional sports player. Good management is not like a competitive sport. Why sports metaphors are damaging.

Five championship strategies

Lead on Purpose

Home About the Blog Michael’s Bio Resources Lead on Purpose Entries RSS | Comments RSS Top Posts Lead on Purpose featured Five leadership practices for improving customer service Five factors of leadership Real-world examples of customer service Leadership and Product Management Five stages of problem solving Guest Post: The Yin-Yang of Product Management -- Market Sensing Book Review: The Leader Who had no Title Market sensing Product manager responsibilities Recent Comments Doug Taylor on Guest Post: 10 Secrets of Effective Leaders Michael Ray Hopkin on Ethics and family values Yetta Korwatch on Ethics and family values Essential Pieces for Strategic Product Leadership « Where the Product Management Tribe Gathers on Leadership and Product Management Essential Pieces for Strategic Product Leadership « Where the Product Management Tribe Gathers on Michael’s Bio Archives December 2010 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 Five championship strategies Posted on May 18, 2010 by Michael Ray Hopkin One of the most amazing sports records in the history of all sports is 401 wins and 9 losses. This is the career record of Larry Gelwix, coach of the Highland High rugby team (Salt Lake City) for more than three decades. This team was featured in the recent movie Forever Strong. Larry recently recorded a podcast with my friend Dr. Paul on Live on Purpose Radio. During this conversation Larry shares the strategies that have made his teams successful through the years. What struck me the first time I listened to this podcast is how beautifully these principles apply to product management, to leadership and to life in general. They have obviously worked for Larry and his rugby teams throughout the years. Here are the five championship strategies: Choose what team you’re going to play for. Decide what ‘jersey’ you’re going to wear in life, in love, in business, in relationships. Where is your loyalty? Where is your heart? Figure it out, make a decision and don’t look back. Don’t play with snakes. Every situation has a right and wrong; choose the right. Hit the field running. Attitude and effort are more important than natural ability. Attitude and effort are more important than natural smarts. Attitude and effort separate the champs from the chumps. Attitude follows behavior; if you want to change your attitude, change your behavior. Expect to win. Larry spells ‘win’ as an acronym, W.I.N., which stands for “what’s important now.&# Look at every situation and ask, “what do I need to accomplish?&# Then ask, “what’s important now?&# We need to look ahead and have goals for future success, and make choices right now that take us in that direction. Focus on the final score. Focus on the end game; focus on who you want to be; focus on what you ultimately want to achieve. In life we all write the script of the final person we want to be. If my final score is who I want to be — a man or woman of integrity, of honesty, of virtue, of hard work, of ethics — then I can sustain setbacks and difficulties that come. Living these five championship strategies will make an incredible difference in your success. As Larry says: “these strategies work!&# He has proven this as a coach and as a successful CEO. Don’t miss this podcast ; you’ll be glad you listened. Filed under: Integrity , Leadership , Team Building Tagged: | attitude , behavior , Dr. Paul , effort , Forever Strong , Larry Gelwix , loyalty , success , win « Social media summit Five questions to ask each week » Like Be the first to like this post. Leave a Reply Cancel reply Lead on Purpose Top leadership blogs Blogroll Lead on Purpose: How Product Managers Lead Teams to Success Leadership / Executive Strategy Great Leadership M-Power – Harnessing the Power of the Mind Management Excellence by Art Petty Quantum Leaders Sanborn and Associates Marketing Hubspot Seth Godin Web Ink Now Product Management / Marketing How To Be A Good Product Manager On Product Management Pragmatic Marketing Product Management Tips Product Management Tribe Product Management View Product Marketing Blog Strategic Product Manager The Product Management View The Productologist Tyner Blain z-Alltop Sundry Kirk Weisler – T4D Live on Purpose Radio Twitter Categories Innovation (12) Integrity (33) Knowledge (63) Leadership (206) Learning (60) Market-driven (50) Product Management / Marketing (135) Purpose (64) Speed Reading (2) Team Building (48) Techology (30) Trust (79) Uncategorized (2) Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.

99% of Marketing Spending is Wasted

CEO Blog

I wrote an article a while ago on " The Fallacy of ROI on Marketing " and reused the concept in my book " Zero to $2 Billion - The Marketing and Branding Story Behind the Growth ". Marketing success really is about math but you never know some of the variables. Marketing is a bit like sales as far as success rates goes. What they really watch is sports and entertainment.

The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. Sports teams with momentum go on inexplicable winning streaks while opponents can’t seem to string two wins together no matter how hard they try or how ‘talented’ their roster.

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Why Sports Are a Terrible Metaphor for Business

Harvard Business Review

The buzz around the biggest game in America’s biggest sport is, as always, about more than football. Even as high-minded a publication as The Economist gets caught up every so often in the connections between sports and business. So the question becomes: What can sports in general, and football in particular, teach us about competition and success, talent and teamwork, value and values? Here’s what’s wrong with making analogies between sports and business.

The 7 E’s Required for Social Media Success

Modern Servant Leader

In this series of traditional and social media marketing messages, Domino’s Pizza confessed to poor quality and said they would change. My favorite Sports store, Gazelle Sports , does a great job at this. There are 7 E’s required for social media success.

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Dealing with Conflict | N2Growth Blog

N2Growth Blog

Leadership is a full-contact sport, and if you cannot address conflict in a healthy, productive fashion then you should not be in a leadership role.

Blog 428

Lessons for Managers from Wisconsin and Duke Basketball

Curious Cat

While the market for players making the NBA is very limited, elite teams will have multiple players whose careers will set them for life. And there is a much greater market for players internationally. What can managers learn from Duke and Wisconsin’s basketball teams?

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The Bull who withstood the Monster

In the CEO Afterlife

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments.

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The Power of an Enemy

In the CEO Afterlife

As a kid in sports, I played my heart out, hated my opponents and cried when I lost. The late French author Andre Maurois once said, “Business is a combination of sport and war.” Like a sports scorecard, competitive spirit demands measurement and accountability of performance.

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7 Tips For Improving Brand Reputation

Strategy Driven

Sponsoring local charities or sports teams. Internet Marketing. Internet marketing is the best way to achieve this, so approach experienced and reputable marketing firms to see how they could help you. Influencer Marketing.

Make Your Marketing Content Useful

Harvard Business Review

Marketing messages are for consumption, just like products. Until that point, we had done no formal marketing. Though it uses traditional marketing tactics, such as sponsorships and commercials, it also produces The Red Bulletin , a monthly magazine (print and digital) that delivers stories about sports, adventure, music, and other topics its target audience cares about. Ideally, marketing content should function the same way. Branding Communication Marketing

6 Reasons Marketing Is Moving In-House

Harvard Business Review

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Complexity has many definitions; excessive complication is the simplest.

20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Today, 40% of Nike’s revenue comes from apparel and sporting goods.

The Ten Greatest Promotional Products of All Time

Strategy Driven

In the 150 years since the modern era of promotional marketing began almost every class of product has been custom branded. Cost effective and practical, these ten promo classics continue to deliver for marketers the world over.

10 Leaders who are the Brand

In the CEO Afterlife

Within their particular markets (and in some cases on a much more pervasive basis), these leaders are the brand. Now Chair of Nike, Phil Knight is best known for linking the spirit of American pop culture to sports by capturing the public’s idolization of athletic heroes.

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2 Debt Instruments Pose Peril to Millions of Investors

Coaching Tip

markets -- now, via this risk-free offer to the Financial Forecast Service. Here's a chart and commentary from our October Financial Forecast : Another bond market revisitation from the last credit mania is the "red-hot" market for payment-in-kind (PIK) bonds.

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How to Market to the iGeneration

Harvard Business Review

Schneider Associates (SA) partnered with The Pollack PR Marketing Group (PPMG) to uncover the unique personalities and preferences of iGens. We believe the findings apply to marketing of all types. Generational issues Marketing

Brand 17

Collaboration Is a Team Sport, and You Need to Warm Up

Harvard Business Review

The main reason is that the problems we have to solve — whether deciding company strategy or bringing an innovative offering to market — are more complex than they have ever been. Bringing an innovation to market especially needs a mix of left- and right-brain people — visionaries and ditch-diggers, stubborn idealists and open-minded pragmatists. Don't segregate engineering from marketing, HR from finance, and so on.

Bond 17

Is Political Correctness Coming to a Brand near You?

In the CEO Afterlife

The controversy over American sports team branding and mascots has been going on for years. Branding Leadership Life Marketing Strategy Albino Rhino Beefeater Brylcreem Budweiser Business Christian Brothers Earls Restaurants Ipana Toothpaste Leaderhip Nike

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Why Strategy Withstands the Test of Time

In the CEO Afterlife

Coke isn’t wasting time assessing non-beverage markets or searching for food acquisitions. The proof is in the numbers; Coke’s profit and market cap consistently outpaces their beverage and food rival, PepsiCo. .

What Customers and Prospects Actually Want (and Need) to Hear

Skip Prichard

I suppose this is a bit like the sports fans who paint their faces, arms, or chests for the big game! Books & Authors Leadership attention consumer power Conversation Customer Also customer connections customers Jim Karrh Jim Karrh PhD Karrh marketing prospects sales self talk about self

Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Clear visions work for inventors, athletes, sports teams, nations, and companies of all sizes and shapes. To every one of us, the future is important. Maybe it’s because the future is where we are going to spend the rest of our lives.

Brand Identity: 5 Basic Steps You Need to Cover

Strategy Driven

To ensure you stay on track, always keep those four elements in mind, and regularly ask yourself and your marketing and design team these questions: Recognition: What will customer think or remember when they see insert-logo or insert-image?

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When to Ditch the Leadership Love-in

In the CEO Afterlife

So to use a sports analogy, I ask you to consider the mindset of 2-14 coaches Jim Caldwell of the Colts and Hue Jackson of the Raiders as they neared the end of the 2011 NFL season. And it doesn’t matter whether you run a Fortune 500 company, a sports team or the local PTA.

Make Your Marketing Content Useful

Harvard Business Review

Marketing messages are for consumption, just like products. Until that point, we had done no formal marketing. Though it uses traditional marketing tactics, such as sponsorships and commercials, it also produces The Red Bulletin , a monthly magazine (print and digital) that delivers stories about sports, adventure, music, and other topics its target audience cares about. Ideally, marketing content should function the same way. Branding Communication Marketing

Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. Since the pace of marketing is now determined by everyone with access to the internet or a mobile device who can gleefully tweet, post, or blog their feelings and experience, customers can instantaneously become an extension of your company’s story—for good or bad. In sports, every second matters.

Recruiting Strategies for a Tight Talent Market

Harvard Business Review

Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. Merijn te Booij, Genesys’s chief marketing officer, decided to stop waiting for the perfect candidate to appear though established channels.

How to Increase Your Golf Business Revenue

Strategy Driven

Not only will it increase your revenue, but you can encourage young children to embrace the sport, who could become a member of your club in the future. Entrepreneurship Marketing & Sales business management entrepreneurship golf marketing and sales strategydriven

10 Insights from the 100 Most Creative People in Business

In the CEO Afterlife

This month’s Fast Company names the 100 Most Creative People in Business, with an emphasis on global leaders in technology, design, media, music, movies, marketing, television and sports. Why is creativity so important in business?

Leadership Lessons from the World Cup

Chris Brady

» June 10, 2010 Leadership Lessons from the World Cup Whether one is a sports fan or not, it would be hard to avoid the hype surrounding the 2010 World Cup in South Africa, which begins today. It is truly THE cosmopolitan sport.

Don't Underestimate China's Luxury Market

Harvard Business Review

China's luxury market — and the global phenomenon of " trading up " — are well known. Yet when China's consumer markets recently experienced short terms blips, several doubters promptly questioned the pace of their long term growth.

The Mistake Companies Make When Marketing to Different Cultures

Harvard Business Review

this is especially true now that Millennials — about 43% of whom are not white , according to Pew Research—make up a growing slice of most consumer markets. Misconceptions like this aren’t limited to American markets. Marketing Customers

Leadership and Teamwork

Lead on Purpose

Sports metaphors are everywhere in the workplace, but there’s no denying that the leadership and teamwork skills found in the sports setting teach important lessons. The Product Management Perspective: As a product manager you have a major influence on all those responsible for creating, marketing and selling your products. Leadership Product Management / Marketing balance motivation personal improvement rewards success