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Planning an epic launch of your product- 7 steps to get it right

Strategy Driven

Once the product-development stage concludes, a fancy marketing campaign is used to glamorize the team’s hard work, labor, and perseverance, ready to compete against other products of the same league. Now that the product is about to debut, a creative team put their heads together to create effective marketing campaigns.

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Big Data In Your Shampoo?

Mills Scofield

Once upon a time, before the era of big data analytics, corporations had similarly routine business growth issues and threats: i.e.: after years of being the market leader in a specific product category, they quickly begin to lose market share, they wanted to introduce their product into a new market. Technology + Methodology.

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From idea to strategy

Lead on Purpose

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! She has a tremendous task ahead to realign Yahoo’s products to the market. This is the new corporate strategy for Yahoo.

Strategy 100
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How Mobile Technologies Are Shaping a New Generation

Harvard Business Review

Technology, of course, has also been a powerful influence on the Re-Generation, so much so that Bill Gates proposed that we call this next wave Generation I, for Internet. Gates has used the term to refer to children born after 1994, describing them as the first generation to grow up with the Internet. Mobile technology.

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50 Ways to Leave your Lover: Keep Failing Til the Last Thing You Try Is Successful

Mills Scofield

There is a big difference between “knowing that you can” and “deciding that you want to” and at Bettcher we use a toll gate product development process fashioned after Robert Cooper’s StageGate process. So into the “Scoping” stage we go and the learning begins.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. Assess if Your Organization Is Living Its Purpose The final stage to building corporate purpose is to assess how well your organization is living it.

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

It’s more likely that they set out to meet an unmet need in the market. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. The final stage to building corporate purpose is to assess how well your organization is living it. Customer Need As a Catalyst For Purpose.