3 Alternative Marketing Strategies

Strategy Driven

Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Marketing exists in various forms. The beauty of digital marketing is that you can start small too.

Top Marketing Strategies that Really Work

Strategy Driven

When you market, especially as a small business, you need to be smart. You need to use these five marketing strategies that really work, instead of paying for ones that make every sale an uphill battle: 1. Social Media Marketing, With Emphasis on Social.

The Best Marketing Strategies That Every Startup Should Consider

Strategy Driven

Given this, the one aspect where startups get trumped by big corporations is marketing. Unable to spend as affluently as the big companies, their product/services hardly get any recognition in the vast market. Going for content marketing. A startup is not like any other company.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy

4 Amazingly Effective SEO Strategies for Content Marketing

Strategy Driven

When it comes to generating web traffic and online brand awareness, few methods are more effective in the long-term than search engine optimization (SEO), which is simply the practice of optimizing your website and marketing efforts to facilitate higher rankings in the search engines.

What is Cohesive Marketing?

Strategy Driven

As a business owner, your marketing strategy needs to be cohesive if you want to market your business successfully. Here’s why you need to have cohesion as an Internet marketer and some ways you can go about it. What is Cohesive Marketing? Email Marketing.

4 Benefits of Incorporating Customer Service Into Your Marketing Strategy

Strategy Driven

To help you overcome this obstacle, here are four benefits of incorporating customer service into your marketing strategy: 1. Ensuring that customer service is an integral part of your marketing strategy can give your brand a competitive edge over similar types of businesses.

The Marketing Strategy: What You REALLY Need To Know

Strategy Driven

Your business thrives on how effective its marketing strategy is. Marketing is a concept that can almost consume a business that hasn’t got its strategy in order. Most businesses place a vast proportion of their budget towards marketing and its various sub-categories.

Inbound Strategy Vs Outbound Strategy: Which Is Better For Your Business?

Strategy Driven

When it comes to marketing your business, your strategy will depend on so many things, but ultimately it can be separated in to two types of strategies – both of which are great for business, but are implemented in different ways and usually at different times in your business.

Why Your Company Needs a Mobile Marketing Strategy

Strategy Driven

That means you need to have an effective marketing strategy that will attract customers and encourage them to make a purchase. You might not think that you need a dedicated mobile strategy when it comes to marketing. What Type of Mobile Marketing do You Need?

Since when was marketing not human-centric?

Strategy Driven

This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered. This means that, to succeed in your marketing strategies, you can not just differentiate your product or service from your competitors.

The Power of Long-Form Content in Your Marketing Strategy

Women on Business

Marketing content marketing long-form content marketing strategy search engine optimization social media social media marketingWe've Moved! Update your Reader Now.

Three Reasons Why Your Marketing Strategy Is Failing

Strategy Driven

It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. So, let’s put our past marketing grievances aside for a moment and determine what went wrong.

Foolproof Your Online Marketing Strategy

Strategy Driven

Check out these dynamite online marketing methods. The first step to marketing success is to start with your website. SEO or ‘search engine optimization’ is an important part of the online marketing process. A proven online marketing technique is to use landing pages.

Why a Company Blog Should be Incorporated into Your Marketing Strategy

Strategy Driven

But, if you haven’t started your company blog yet, you may want to reevaluate your marketing strategy. A major component in the success of your business is the marketing plan that you’ve implemented.

Best eCommerce Marketing Tips

Strategy Driven

Whatever your reasoning may be, just know that there are powerful marketing tips that make it more than possible to grow your e-commerce site by leaps and bounds. Create a Powerful Content Marketing Plan. Why content marketing? Create an Automated Email Marketing Campaign.

Marketing Strategies To Consider To Drive Your Business To Success

Strategy Driven

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth.

Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

Every Strategy Is Different

Strategy Driven

There may only be minor differences, but these can make a big difference when it comes to planning a marketing strategy. You may think that using an agency is outside of your budget although, to be honest, they are usually very good at putting strategies together.

Adjusting to the New Consumer Norm through Multichannel Strategies

Strategy Driven

However, retailers with physical store locations can compete, so long as they have the right strategies in place to do so. In addition to being included on price comparison sites, retailers must come up with a strategy to boost their online presence.

Addiction Marketing

N2Growth Blog

By Mike Myatt , Chief Strategy Officer, N2growth. “ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter?

Simple SEO Strategies for Growing Your Business

Strategy Driven

There is definitely no doubt about the fact that every business needs a thought-out SEO strategy, so the only question about it is whether you are willing to spend time or money on it? SEO is actually more of a strategy that you have to plan out long before you take it up.

The Strategy Driven Guide to Boosting Your Website’s Performance

Strategy Driven

Without a great site, all of your digital marketing efforts will be for naught. A high bounce rate indicates that your homepage or perhaps your PPC marketing strategy are in some way failing. Commit to a Strong Content Strategy.

5 Steps to Develop a Viable Digital Marketing Strategy for Small Business

Women on Business

Reader Submission MarketingWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

McDonald’s Black Friday Marketing: Epic Fail or Nifty Strategy?

N2Growth Blog

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand. Drop me a line , if you’d like some help with your marketing strategies. Leadership Marketing Jim Kerr leadership

Leaders Can’t Execute Strategy

Great Leadership By Dan

Every university offering a business degree has on their faculty a professor teaching strategy but almost none have a professor teaching its execution. I call this the “Strategy Execution Skills Gap”. What’s required to execute strategy has not been taught in the classroom.

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?

Brand Marketing Campaigns That Expose You To New Markets

Strategy Driven

The battle that is fought in the trenches is the marketing campaign. Exposing your brand to new markets should be treated like a well-orchestrated battle plan. Outline clearly your goal for a new product or marketing campaign and spell out your expectations of each member.

Revealed: The Ultimate Brand Strategy

Strategy Driven

Coming up with a good brand strategy can sometimes feel impossible for small business owners. In this piece, we will look at the framework of the ultimate brand strategy. The key to a great brand strategy is to ensure your employees are involved as much as they possibly can be.

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Culture Doesn’t Trump Strategy

In the CEO Afterlife

In the last 40 years of the 20 th century, strategy was the champion of business supremacy. As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. Strategy is Constraining.

5 Marketing Tactics to Reach Your Demographic

Strategy Driven

Yet, choosing the right marketing channels can often be complex, especially when attempting to promote your brand to a specific audience. To ensure your success, read the following five marketing tactics to reach your demographic. A Social Media Strategy.

4 Ways to Improve Your Internet Marketing

Strategy Driven

For any small business, having an effective strategy to market the business well is important. It’s necessary for every company to ‘up their game’ with internet marketing. Here are four ways to help improve how your business is being marketed online. You’re no longer doing a cold approach via email which is how many internet marketers on behalf of small businesses attempt to make contact.

Free Content Marketing Strategy Worksheet and Template

Women on Business

NEWS AND INSIGHTS UPDATE: The start of a new year means many business owners and marketers are preparing their 2013 marketing plans, and content marketing is one of the hottest topics for marketing in the new year.

Branding vs. Marketing

Strategy Driven

Many believe that a brand is a function of marketing. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

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The fallacy and hubris of “market attractiveness”

Mills Scofield

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business.

4 Ways To Have A Successful Marketing Campaign

Strategy Driven

A business without a marketing campaign is never going to be as successful as it could be. You can see just how important a marketing campaign is, and here are some ways to create a successful one. You just finished reading 4 Ways To Have A Successful Marketing Campaign !

The 5 Pillars of Internet Marketing for New Businesses

Strategy Driven

Although financing your business idea is the first milestone to overcome, once you’re up and running, it’s time to channel your energy into targeting your niche audience and marketing your product. You just finished reading The 5 Pillars of Internet Marketing for New Businesses !

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer.

3 Strategies to Fuel Your Business Growth

Strategy Driven

Besides finding a profitable idea, defining a target audience and providing them with either a valuable product or service, one has to figure out the best marketing strategies for their company. That is why it is vital to find the right marketing strategies.

Here’s Why Your SEO Strategy Isn’t Working

Strategy Driven

In modern business, there is one thing that can either make or break your business: marketing. More specifically, digital marketing. It’s a big issue and one you want to prevent from Day One of your digital marketing exploits – or at least very early in your campaigns.

Implementing An Effective eCommerce Strategy: A Guide

Strategy Driven

Building an online store and an eCommerce website requires a sophisticated content management system and a strategy that combines many separate elements. For much large organizations, especially those running ERP, eCommerce will be part of a wider strategy. Create a marketing plan.

6 Ways to Give Your Content Marketing a Boost

Strategy Driven

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. You just finished reading 6 Ways to Give Your Content Marketing a Boost !

Create a Strategy for Creating a Strategy

Lead Change Blog

Every company is competing for market shares, customers, and suppliers. How do we best focus on strategy? Spend time on strategy each day. It is easy to get caught up with the business-as-usual (BAU) activities on a daily basis, but if you do too much of BAU, there will be no time left to think of a strong strategy. I always spend 30 mins of my day thinking about strategy. I ask myself the question, what did I do to contribute to our strategy?