Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price.

CEO Marketing Priorities

N2Growth Blog

COVID-19 has made CEO marketing priorities synonymous with survival. The pandemic has given CEOs more time in their day, and with the proper use of technology, they can now cover more ground than ever before. The post CEO Marketing Priorities appeared first on N2Growth.

CEO 240

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month? Marketing.

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). W HO IS Gen Z?

Improving Your Business With Technology

Strategy Driven

So it makes sense that technology is going to be good for business. Let’s take a look at a few ways that you can improve your business with technology. Marketing. Marketing is now fast, and anyone can do it. Tech has a significant impact on everything we do.

41 Business, Marketing, and Web Tools We Can’t Live Without

Women on Business

Technology business applications business Technology business tools marketing applications marketing toolsWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Tools 201

Technology is not enough

Lead on Purpose

to a model that is new/up-and-coming/exciting/proven/<fill in the blank>/ you have no guarantee it will succeed; technology is not enough to make a mediocre idea succeed. You must understand the market. If your product or idea is not what potential customers are looking it does not matter what technology you use to roll it out. If the market you are seeking to service has no need for what you are rolling out, the technology irrelevant.

The fallacy and hubris of “market attractiveness”

Lead Change Blog

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business.

How 3D visualization can be a key marketing strategy

Strategy Driven

Marketing is one of the top ways in which you can promote your business. Being able to create an effective marketing strategy can make or break your brand: a good one can bring in new customers, while a bad one can mean you’re being spoken about for all the wrong reasons.

6 Ways Technology Can Help Companies Innovate Out of the Coronavirus Downturn

Strategy Driven

As our world deals with the COVID-19 pandemic, business leaders must understand that it’s going to be technology that determines which companies survive and build success from this unprecedented event. The pandemic makes those technologies more relevant now than ever.

Marketing Trends You Should Keep an Eye on in 2020

Strategy Driven

Marketing is one of the most dynamic fields in the world, and one that changes every day. New technologies are constantly allowing us to reach audiences in new ways. Let’s take a look at some of the marketing trends that will dominate 2020 and beyond. Content Marketing.

Are We Experiencing A Technology Tsunami?

Rich Gee Group

home about rich our team news our fans services executive coach business coach speaking inspire media knowledge books affiliates contact Rich Gee Group 203.500.2421 Are We Experiencing A Technology Tsunami? How is technology changing for you?

Frontline Festival: Leaders share about favorite apps, technology, and productivity hacks

Let's Grow Leaders

This month’s festival gives tips about favorite tools and technology. Frontline Festival how to be more productive at work Productivity productivity tools technologyWelcome back to the Let’s Grow Leaders Frontline Festival.

Is Technology Subsuming Marketing?

Harvard Business Review

Marketing Executive compensation IT Technology Leadership development Digital ArticleAn analysis finds CMO pay declining while CTO pay skyrockets.

CTO 10

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. ​ What are the Benefits of Content Marketing?

Why Technology is Now Critical to the Mom & Pop Shop

Modern Servant Leader

Convenience pays and technology delivers. How Technology Helps Mom and Pop Steal Customers. Consider this: one of my favorite stops on Saturdays is the local farmer’s market. The mom and pop shop that has the technology, gets my business. More Technology Examples.

How Nonprofit Leaders Can Use Strategy and Technology to Enhance Organization’s Performance

Great Leadership By Dan

Unprecedented competition, higher expectations, accelerating technology, changing preferences and time pressures are all converging to create a challenging landscape. The technology imperative. Ignoring the imperative and potential of technology is a short cut to irrelevance.

Why Technology Is So Important In Business Practice

Strategy Driven

The information age got itself into full swing about 100 years ago, and we’re still living in it these days because of the amount of new information that can spring up in any sector in any market anywhere on the globe. It’s often a lot cheaper to run business through technology!

The Benefits Of Video Marketing Every Entrepreneurs Needs To Know

Strategy Driven

Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. Users have made their preferences clear, and now it is time for marketers to listen. Video, therefore, is the ideal marketing form because it is bang on-trend right now.

Video 70

Marketing Essentials: Finding Your Target Audience Is a 9-Step Process and It Goes Like This

Strategy Driven

When it comes to effective marketing, few things could be considered more basic than identifying the target audience. This belies the history of successful marketing campaigns that are replete with target audiences that were identified and made the objects of effective appeals.

Tips For Improving Your Small Business Using Technology

Strategy Driven

There are many advantages to using more technology solutions in your small business that are worth you learning more about. Improve your small business using technology by launching an attractive website and blog so consumers can learn more about you.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

5 Ways To Extend Your Marketing Reach In 2020

Strategy Driven

With competition in all quarters, having a multifaceted marketing campaign will ensure you get the widest reach and the best conversion possible. Whatever the concept, brand, or item that you are selling is, finding the right vehicle to reach the desired segment of the market is crucial.

Seven marketing and business strategies for real estate agents

Strategy Driven

Being a real estate agent is no different to working within any other industry: you’ll need to market yourself and your brand so you can be successful. So what should you add to your marketing and business strategies to be a good real estate agent?

The Value of Account-Based Marketing for CRM

Strategy Driven

Brand leaders and marketers are online continuously trying to figure out the Rubik’s Cube that is online marketing. For years, marketers have been following the same protocols to build their client base with mixed results. Companies have begun using the tools that they have traditionally used to market to individuals to market to other companies. Account-based marketing has breathed new life into the marketing strategies of many companies.

CRM 54

Disruptive Marketing book review

CEO Blog

I read a book - Disruptive Marketing - What Growth Hackers, Data Punks, and Other Hybrid Thinkers can Teach us about Navigating the New Normal by Geoffrey Colon. (no Partly I love it just because I love marketing. But mostly I love it because Colon understands that marketing has changed and is changing. no - I did not make up the sub-title). In short - I love it. The old time advertising model is dead. people do not want to be interrupted.

How to Dominate Content Marketing in 2019

Strategy Driven

Content marketing is constantly changing, and you have to readjust your strategies if you want to stay on top of the game. In this article, we’re going to give you a few tips that will allow you to dominate content marketing in 2019.

Brand Marketing Campaigns That Expose You To New Markets

Strategy Driven

The battle that is fought in the trenches is the marketing campaign. Exposing your brand to new markets should be treated like a well-orchestrated battle plan. Outline clearly your goal for a new product or marketing campaign and spell out your expectations of each member.

“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. He ate crow a few weeks later when, with an article on the stock market crash published in the Frankfurter General-Anzeiger entitled “Panic on the New York Stock Exchange.” That must have been difficult for him and it was the last time he attempted to predict the stock market.

Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

Since when was marketing not human-centric?

Strategy Driven

To that list we’d add evolution: evolution of technology; evolution of science; evolution of intelligence. This constantly moving frontier of knowledge has a powerful impact on marketing and ensures that we can never consider it mastered.

United States: The World’s Leader In The Global Blockchain Market For 2020

CEO Insider

The emerging technology of Blockchain is evolving into an important factor in the transformation of financial services worldwide. Even after the Covid-19 crisis, investment in Blockchain continues, a fact that is reflected in the estimates for the progress of the market in 2020.

How Passion Can Revolutionize Digital Technology, AND Change The.

Terry Starbucker

Home About Me About This Blog Starbucker’s Amazon Store TerryStarbucker.com Ramblings From a Glass Half Full How Passion Can Revolutionize Digital Technology, AND Change The World: A Video Every Leader Must See by Starbucker on August 29, 2010 In early 1997, its stock price was $4.

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?

The Real Value of Cloud Technology and the Role It Plays in Your Business

Strategy Driven

By now, cloud technology is no longer a “new” thing in the world of business but something that has already been well-established and explored by many companies. So in this article, we’ll be informing you of the real value of cloud technology and the important role it plays in your business.

Make Your Marketing Personal (Without Looking Like A Creep)

Strategy Driven

As we go forward, the world of marketing online is going to change again. Behind this new wave of customization is a whole raft of digital technologies that are allowing it to happen. Funneling customers is an incredibly important concept in the world of marketing.

5 Simple Marketing Tips for Improved Brand Visibility in 2018

Strategy Driven

While it expands reach, allowing companies to access a global market, the increase in opposition means it’s also far more difficult to engage your demographic. Plus, 2018 means new ways of marketing your business digitally, as our ever-increasing world becomes more dependent on technology.

The Strategy Driven Guide to Improving Your Digital Marketing

Strategy Driven

Digital marketing can be a difficult beast to master. Not only do you have changes made to the technology, trends have never come and gone so fast. You have the opportunity to build a true global community for your brand, but only if you work out a solid digital marketing strategy.

Why Automating Your Digital Marketing is The Way Forward

Strategy Driven

Digital marketing is vital to your business, but do you ever find yourself living your life in reaction to social media notifications or emails? EMAIL MARKETING. MARKETING FUNNELS. SOCIAL MEDIA MARKETING.

6 Ways to Give Your Content Marketing a Boost

Strategy Driven

If you’re investing your company’s time and resources into blogging, social media, video content and other forms of content marketing, you will almost certainly need to have some form of strategy. You just finished reading 6 Ways to Give Your Content Marketing a Boost !

The Critical Importance of Lead Validation in Internet Marketing

Strategy Driven

Lead validation in Internet marketing is the process of separating sales leads from other phone and form inquiries generated from a company’s website. Overall, if the marketing department judges the success of its campaigns (SEO, paid search advertising, email, etc.)

The social economy: Unlocking value and productivity through social technologies

First Friday Book Synopsis

Bob's blog entries and natural resources Charles Roxburgh cities of the future James Manyika job creation McKinsey & Company productivity and growth resource productivity Richard Dobbs Susan Lund the economic impact of technology and innovation the evolution of global financial markets the future of work the impact of big data The McKinsey Global Institute (MGI) The social economy: Unlocking value and productivity through social technologies urbanization