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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity. About John.

Magazine 100
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Is It Fun Being Led by You?

Lead Change Blog

We got our black belts in six-sigma; words or acronyms like Kaizen, PDCA, TQM, QC and ISO became everyday parts of our work language. We learned the quality lessons of Edward Deming, Joseph Juran, and Phil Crosby as well as the lean thinking lessons of James Womack. The benefits were significant.

Six Sigma 150
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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Marketing’s importance was fully embraced in the 1960′s. Marketing departments deal most often and immediately with the side effects of poor quality. Access to global markets.

Quality 50
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You Can’t Do Strategy Without Input from Sales

Harvard Business Review

But the disconnect between sales and strategy (in this case, a lack of strategy to deal with a technology that is redefining the market and customer behavior) is the hidden subtext of the book. While this is going on, the market is doing what the market will do, and sales must respond issue by issue and account by account.

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Treat Everything as a Case Study

Harvard Business Review

Then we got talking about the odometer on my Nissan Pathfinder: Is a car that can go 300,000 miles a case of over-engineering or TQM excellence? Is a supermarket's "Buy one get one free" promotion a loss-leading marketing exercise or a tactic for achieving necessary volume? It was a debate worth at least 40 miles.