100 Trends to Watch For 2013

Leading in Context

By Linda Fisher Thornton 100 Trends to Watch For 2013 As we head into 2013, the trend reports at the links below will give you a “business leader’s preview” of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to color, food, and technology. 10 Crucial Consumer Trends [.].

Top 10 Website Design Trends to Start Using in 2015

Women on Business

Marketing business website online marketing web design web development We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Trending Sources

20 Marketing Statistics that Define 2014 – Infographic

Women on Business

Infographics Marketing marketing infographic marketing statistics marketing trends We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing

Strategy Driven

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing.

Social Media Marketing in B2B: Hype or Trend?

Bernd Geropp

How should they approach this without spending lots of money for online marketing consultants with an uncertain outcome? Such companies have no in-house marketing department. We both use social media channels but we are not social media marketing experts. Hype or trend?

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2013 Trends and The Power of Women

Women on Business

I was recently asked to think about how 2013 trends will impact women in the work force and how women will impact the trends. But many of the trends are picking up speed now and should become even more pronounced in 2013. Guest Post By: Andrea Simon, PhD.,

Improve Marketing Emails to Boost Sales

Strategy Driven

Instead of sending the same tired sales and marketing emails you typically blast to customers, take this week and the following tips to put a new spin on your digital customer communications. You just finished reading Improve Marketing Emails to Boost Sales !

100 Trends For 2014 (Including Responsibility and Reputation)

Leading in Context

As we head into 2014, the trend reports at the links below will give you a "business leader''s preview" of what to expect in sectors that range from consumer trends, human resources, leadership and marketing to food, and technology. Ethical Leader Ethical Organization Trends By Linda Fisher Thornton Staying competent is an important part of today''s proactive ethical leadership.

“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. He ate crow a few weeks later when, with an article on the stock market crash published in the Frankfurter General-Anzeiger entitled “Panic on the New York Stock Exchange.” That must have been difficult for him and it was the last time he attempted to predict the stock market.

5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid.

Forecasting Talent Trends

LDRLB

20th Century HR practices were designed for hierarchical companies in stable markets, and from a limited resources paradigm of view. 21st Century HR Departments must be designed for unstable markets, and from an unlimited resources point of view.

Recommended Marketing And Social Media Conferences For Marketing Professionals 2013

Krishna De

You can find recommended content marketing, digital publishing and social media training programmes here. Don’t forget that I also host FREE webinars on content marketing and social media trends and tactics – you can find details of future marketing webinars here.

Marketing Strategies To Consider To Drive Your Business To Success

Strategy Driven

Whether you are just starting out, have a fully fledged business, or even class your company a huge success, I think we can all agree that the marketing strategies you put in place are vital to your business growth. There is a popular trend that more people want to shop locally.

Event Management Trends that Dominated 2013

Women on Business

Management Marketing event management event marketing event planning We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

India's Stock Market: Nothing "Random" About It

Coaching Tip

See how beautifully India's 8-year long bull market follows a clear Elliott wave fractal pattern. Problem is, sometimes the experts end up using the same "fundamental" to justify the market's upward AND downward moves. EWI is the world's largest market forecasting firm.

Standing Out In Business – The Era of the Brand

Strategy Driven

From over two decades of experience, we have identified eight primary factors which contribute to standing out from the competition when it comes to marketing. Ideally this information will help you to shine a light on shortcomings or challenges in your marketing strategy and offer suggestions and solutions for you to Stand Out from the competition, Take Off in a direction that’s true to who you are and where you want to be, and, finally, to Stay On Course to reach your goals.

Brand 38

12 Strategic Thinking Questions That Yield Big Results. The Bonus Question Is The Punch Line.

The Empowered Buisness

Markets, Competitors and Customers. How are you staying on top of changing global, competitive, market, economic and technology trends to uncover hidden opportunities?

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Social Recruiting Trends And LinkedIn

Lead Change Blog

This is a guest post from Viveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, contributing “expert” to LinkedIn’s official “Sophisticated Marketer’s Guide” and is known internationally as the “LinkedIn Expert.”

May Management Journey Carnival

Management is a Journey

This month’s Carnival has some great information on employee engagement, marketing, innovation, life balance, business trends, social media, organizational culture, communication, leadership and other [.]. Blog Carnival 4 generations Business Trends communication employee engagement innovation leadership management motivation organizational productivity performance managementWelcome to the May 2012 edition of the Management Journey Carnival.

The Technology Trends That Matter to Sales Teams

Harvard Business Review

Recently, information technology research and advisory company Gartner compiled a list of top 10 strategic technology trends. At least five of these trends have significant implications for sales forces, including: 1. Sales & Marketing Sales

Getting closer to the customer is the key issue for Marketing Execs

Strategy Driven

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Use what you learn to drive better marketing campaigns.

The Free Enterprise Soul of Network Marketing

Orrin Woodward

A recent trend in Network Marketing has me genuinely concerned for the future of our profession. The trend in Network Marketing parallels trends that I see happening in the American Economy. This brings me to my main point about the Soul of Network Marketing.

Visual Content Marketing Show Episode 6 – How to take the production of your Google Hangouts to the next level

Krishna De

The sixth epsode of The Visual Content Marketing Show will take place on Monday 3 February 2014 at 3 pm /10 am EST and my guest is The Hangout Helper, Ronnie Bincer. SHOW NOTES FOR THE VISUAL CONTENT MARKETING SHOW EPISODE 6 – HOW TO TAKE YOUR GOOGLE HANGOUTS TO THE NEXT LEVEL.

The Tech Trends You Can’t Ignore in 2015

Harvard Business Review

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. Those attributes help us identify a set of likely trends on the horizon. Is your company poised to build the next Uber?

Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands.

Six Weeks of U.S. Stock Market Decline: Now What?

Coaching Tip

The market's last seven-week stretch of losses began in May 2001, as the dot-com bubble deflated," reports The Associated Press. As for why stocks are falling, most observers agree: Blame "weaker hiring, industrial output, and a moribund housing market."

Why Stock Market Investors Should Expect the Unexpected

Coaching Tip

Read our forecast for a market rally in the wake of Brexit. Investors who jump on "sure things" in the stock market usually lick their wounds with regret. Even professional investors thought the stock market pain would persist. But, contrary to popular belief, we've observed that events -- even historical ones like Britain's decision to leave the EU -- do not govern the market's trend. Financial media use news and economic events to explain market moves.

Why Marketing Needs More Introverts

Harvard Business Review

If I had to bet, the best marketers of tomorrow will likely be far more introverted than the average marketer is today. Three fundamental trends will drive this. In a world where consumers are increasingly proactive, introverted marketers may have the edge. Marketing

What Is Inbound Marketing, and Why Is Everyone Doing It?

Strategy Driven

While many businesses rely on traditional outbound marketing strategies to find new leads, this can be costly and even ineffective. Inbound marketing has emerged as an attractive complement to traditional advertising strategies. What Is Inbound Marketing?

Marketing Is Dead

Harvard Business Review

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Customers Marketing Social media CLV

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Disruptive Trends to Watch in 2013

Harvard Business Review

When a disruptive idea is first born, typically far away from the market's mainstream. Sometimes this shift results in the whole-sale replacement of the previous market leader; sometimes it creates a completely parallel market (which typically ends up being larger than the previous market due to the democratizing power of disruption). An unscientific survey of Innosight leaders and other friends of the firm highlighted four trends worth watching: 1.

How to Craft an Agile Marketing Campaign

Harvard Business Review

Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment.

The Trend that is Changing Sales

Harvard Business Review

In order to understand the magnitude of this trend, in-depth interviews and extensive surveys were conducted with over 100 vice presidents of sales at leading high technology companies and business services providers. The top sales challenge in the Build stage is creating sufficient sales coverage to push the product into the market. Seventy-six percent acknowledge that inside sales provides a better strategy to penetrate small businesses and mid-markets.

Recommended Marketing And Social Media Conferences For Leaders And Entrepreneurs 2012

Krishna De

I often get asked what conferences I recommend people attend so if you are based in Ireland or the UK I thought I would curate a list of events that I recommend you consider attending if you are an executive or leader interested in social media and integrated marketing.

Recommended Marketing And Social Media Conferences For Leaders And Entrepreneurs 2012

Krishna De

I often get asked what conferences I recommend people attend so if you are based in Ireland or the UK I thought I would curate a list of events that I recommend you consider attending if you are an executive or leader interested in social media and integrated marketing.

What Marketers Can Learn from the Food-Truck Trend

Harvard Business Review

If the consumer can't tell us, it's time to look at the aggregate, the larger patterns and trends that shape what consumers want. In short, it's time for "Cessna" marketing, a look from 12,000 feet at American culture and commerce. Food trucks are a culinary trend. Does experience marketing get any more exciting than this? What are the cultural trends and trajectories in evidence here? Customers Innovation MarketingThe American consumer is changeable.

Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? Advertising Marketing Technology

Google Flu Trends’ Failure Shows Good Data > Big Data

Harvard Business Review

In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think , authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede of chapter one. Last year, Nature reported that Flu Trends overestimated by 50% the peak Christmas season flu of 2012. In short, you wouldn’t have needed big data at all to do better than Google Flu Trends.

Apple: Luxury Brand or Mass Marketer?

Harvard Business Review

Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. Apple Customers Marketing

A Framework for Strategists Assessing Emerging Markets

Harvard Business Review

Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC , CIVETS , MINT , Next 11 , and so on. There are several flaws in using such acronyms as the basis for entering overseas markets. Steven Moore.