In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249

Trout Reis Sports Brand 249

Harvard Business Review

APRIL 5, 2012

I am deeply indebted to Al Ries and Jack Trout for advancing branding with their classic book, Positioning: The Battle for Your Mind , in which they introduce the concept of positioning, defined as the brand perception residing in a person's mind. Thus, any gain in marketing efficiencies is just not worth the risk.

Trout 13

Trout Ries Brand Retail 13

Lead on Purpose

OCTOBER 23, 2009

Without trust, you get nowhere.&# – Jack Trout “Everything in marketing points to the reality that the profitable companies are those that have earned the confidence of their public. Followers trust it’s the right direction. Theme: Digg 3 Column by WP Designer.

Succession 154

Succession Covey Trout Godin 154

Harvard Business Review

MAY 21, 2012

Staring at this mash up of Mardi Gras and the bar scene from the first Star Wars movie, I realized my traditional marketing background had left me feeling unarmed behind enemy lines. The four P's of marketing felt like collateral damage, but maybe war was the wrong lens through which to view this new world. Why did it feel this way?

Marketing 12

Marketing Trout Ries Brand 12

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Brand 8

Brand Airlines Health Care Trout 8

Miles Anthony Smith

AUGUST 7, 2018

Jennifer Trout, DBA ( Dean of School of Business for Rasmussen College ) I would say the number 1 competency for leadership knows how people, processes, policies, and systems work together in your organization. Just for fun, I’ve attached a few of my Business Tools: Tool #A-9: ‘Rate Your Leadership Ability.’

Leadership 102

Leadership Self-aware Learning-by-Doing Open-book 102

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8