Harvard Business Review

NOVEMBER 9, 2015

Of course, I love whenever we outperform our benchmark or peer group, but the pain of underperforming is much more painful than the pleasure of winning the same amount, a phenomenon studied at length by Daniel Kahneman and Amos Tversky. That made a huge impact on me.

CEO 8

CEO Tversky Kahneman Travel 8

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 14

Beyer Tversky Price Kahneman 14

Harvard Business Review

JUNE 21, 2012

Since then, numerous studies have found evidence of the bias at racetracks and other sports betting markets all around the world. Indeed, it is probably the most discussed empirical regularity in sports gambling markets, and the literature documenting it now runs to well over a hundred scientific papers.

Tversky 11

Tversky Kahneman Rate of Return Sports 11

Harvard Business Review

AUGUST 31, 2011

These biases arise from what Kahneman and his long-time research partner Amos Tversky call framing. The second example of a behavior-distorting objective is marketing's preoccupation with branding. In good part, support for these approaches stems from the psychological appeal they hold for those responsible for strategy and marketing.

Kahneman 10

Kahneman Strategy Tversky Brand 10

Harvard Business Review

JULY 10, 2014

I didn’t realize that noted academics Amos Tversky and Daniel Kahneman were studying this exact phenomenon, which they officially named “ loss aversion.”. As a fund manager, I was very aware that the pain of losing money was markedly worse than the satisfaction of gaining an equal amount. What are the potential downsides?

Tversky 8

Tversky Kahneman Hedge Analysis 8

Harvard Business Review

JUNE 8, 2012

Win or lose, I'll Have Another's situation provides useful lessons about business and markets. Daniel Kahneman , a renowned psychologist who won the Nobel Prize in economics, developed this concept in the 1970s along with his collaborator, Amos Tversky. And it's a lesson you can apply as you consider prices in the market.

Beyer 10

Beyer Tversky Price Kahneman 10

Harvard Business Review

JANUARY 4, 2013

"By almost any market test, economics is the premier social science," Stanford University economist Edward Lazear wrote just over a decade ago. Two years later, in 2002, the co-leader of that invasion, Princeton psychology professor Daniel Kahneman, won an economics Nobel (the other co-leader, Amos Tversky, had died in 1996).

Tversky 12

Tversky Crisis Levitt Consensus 12