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First Look: Leadership Books for August 2023

Leading Blog

He’s achieved extraordinary success and emerged as one of the greatest marketing minds of our time by doing things differently. But there is a method to his maverick style.

Books 216
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How Software Companies Can Enter the U.S. Defense Market

Harvard Business Review

Pentagon procurement procedures have long complicated commercial software companies’ entrance into the defense market difficult, but the authors’ experience working with both tech startups and the defense industry leads them to believe that now is a good time for companies to enter the market.

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Funding The Next Generation Of Startups

The Horizons Tracker

They argue for a €100 billion fund that recruits from both public and private sources and aim for a long-term focus. The €10 billion fund aims to back startups with a mixture of grants and equity investments. The report reveals that 22% of startups fail not through a lack of investment but rather through poor marketing.

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How Corporate Venturing Can Help Startups Overcome The Valley Of Death

The Horizons Tracker

New research from IESE makes the case for corporate venturing to help rectify the situation and bring more academic excellence to market. The paper highlights how corporate venturing is a rapidly expanding endeavor, and corporate investments in startups have grown from 980 in 2013 to 3,232 per year today. Crossing the valley.

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The Importance Of Corporate Venturing During Covid-19

The Horizons Tracker

These co-investment funds can test the market validity of discoveries, with companies working alongside scientists to do so. The existing European financial SME instruments for scientific startups needs to be adapted and work more effectively with corporate venture funds so that small experiments in selected regions are supported.

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Feedback To Female Entrepreneurs Often Has Gender Bias Baked In

The Horizons Tracker

As a result, they and their ideas may be discounted by the platform because they’re not the intended target market. These products also had lower rates of venture funding and fewer users. Gender gap. Possible cause.

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Niche can be a Competitive Advantage

CEO Blog

I choose small markets and learn to be dominant in them. I prefer to be big in a small market. In that, I talk about the advantages of being small (like the Canrock Ventures fund). I have been a niche player all of my life. Working in a niche allows focus on specialties. As I grow, the niches get bigger and bigger.